Insights

What’s Hot On Socials? April Fools, Aisle Races, and Unhinged Tips
Creators
Industry
Social Media Platforms

What’s Hot On Socials? April Fools, Aisle Races, and Unhinged Tips

April Fools Day meant that this week was a hilarious one for social media trends. Did your favorite brand hit or miss?

Neve Fear-Smith
April 3, 2025
Creators are Cultural Catalysts | The State of Influence 2025

Creators don't need brands to build cultural capital. Brands need creators who are cultural catalysts! Dive into this topic in our State of Influence report.

Neve Fear-Smith
December 16, 2024
What’s Trending? Pepe the Prawn, Gift Ideas & Love Actually

This week's social media trends have been getting more festive in the lead-up to Christmas.

Neve Fear-Smith
December 13, 2024
The State of Influence: Your 2025 Blueprint

Our latest insights report has just dropped and is set to become your essential blueprint for Influencer Marketing success in 2025.

Neve Fear-Smith
December 11, 2024
Digital Voices Becomes ADWEEK’s Fastest-Growing Influencer Marketing Agency

Digital Voices is ADWEEK's 13th fastest-growing agency in the world.

Neve Fear-Smith
December 10, 2024
What’s Trending? Christmas Carols, Spotify Wrapped, We Listen & We Don’t Judge

What's trending in the Creator Economy this week?

Neve Fear-Smith
December 6, 2024
What is Causing Black Friday Fatigue? And How Can Influencers Cure It

To get ahead of the competition, reflect on this year’s Black Friday learnings and shape your strategy for 2025 early.

Neve Fear-Smith
December 4, 2024
The Importance of Brand Safety in Influencer Marketing

Brand reputations can be shaped, or shattered, by a single post...

Neve Fear-Smith
December 2, 2024
The Power of Fandoms in Influencer Marketing: Driving Engagement, Loyalty, and Sales

Fandoms have always been powerful forces shaping cultural moments, global conversations, and even economies. In 2025, they will hold power like never before.

Anastasia France
December 2, 2024
Why long-term influencer partnerships are the key to driving ROI | Gabrielė Palepšaitė

Tune into our latest episode of Visionary Voices with our longest-standing client, Surfshark.

Neve Fear-Smith
November 26, 2024
How the Creator Economy Will Shape Fashion in 2025

Luxury fashion houses, runways, and magazines have long dictated fashion trends. But with more fashion professionals and enthusiasts gracing our social media feeds daily, style is no longer top-down – it’s a conversation. 

Neve Fear-Smith
November 20, 2024
10 Influencers to Watch in 2025

It’s strategy-shaping time for 2025, and we're sharing the influencers you need to have on your radar for next year's campaigns.

Neve Fear-Smith
November 13, 2024
Opportunities Arise on Threads as Users Turn Their Backs on X

Meta's Threads is on the up! Does this mean new opportunities will arise for brand/influencer collaborations?

Neve Fear-Smith
November 11, 2024