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What’s Hot On Socials? The White Lotus is a Cultural Moment for Brands
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What’s Hot On Socials? The White Lotus is a Cultural Moment for Brands

Scrolling TikTok to see what my favorite creator thinks of a TV show to decide whether it’s worth watching? God forbid I have a hobby. Here’s what’s hot on social media this week… 

Neve Fear-Smith
April 11, 2025
10 Influencers to Watch in 2025

It’s strategy-shaping time for 2025, and we're sharing the influencers you need to have on your radar for next year's campaigns.

Neve Fear-Smith
November 13, 2024
Opportunities Arise on Threads as Users Turn Their Backs on X

Meta's Threads is on the up! Does this mean new opportunities will arise for brand/influencer collaborations?

Neve Fear-Smith
November 11, 2024
What is the Metaverse's Role in Shaping the Creator Economy?

What do brand marketers and influencers need to know about the metaverse?

Neve Fear-Smith
November 4, 2024
How Brands Can Drive Social Change with Influencers

Consumers want more from brands than their products, they want them to embody core values that resonate.

Neve Fear-Smith
October 31, 2024
What is shaping the future of retail?

Reflecting on our time at Shoptalk Fall, this is what we learned about the future of retail.

Neve Fear-Smith
October 23, 2024
What is the role of AI in social commerce?

AI is transforming the way we shop. Here's how your brand can utilize its capabilities.

Neve Fear-Smith
October 21, 2024
Breaking Down the Influencer Pay Gap with Charlotte Stavrou | Visionary Voices

Black influencers shockingly earn 34% less than their white counterparts. This pay gap isn’t just a statistic – it’s a call to action. Charlotte Stavrou Founder of SevenSix shares more on this episode of Visionary Voices.

Neve Fear-Smith
October 17, 2024
How Influencer Marketing is Shaping Holiday Shopping in 2024

Holiday shopping has started earlier, and influencers are playing a significant role.

Neve Fear-Smith
October 9, 2024
5 Black Entrepreneurs Shaping the Influencer Marketing Industry in the UK

Celebrating the Black entrepreneurs shaping the UK Influencer Marketing space.

Neve Fear-Smith
October 8, 2024
Why Influencer Marketing is a Must for Beauty Retailers

If you're a beauty retailer, it's essential that you make Influencer Marketing a part of your advertising strategy. Here's why...

Neve Fear-Smith
October 7, 2024
Humans vs. Mascots: Who are the best brand ambassadors?

What's the best way to get your brand identity and message across to your audience?

Neve Fear-Smith
September 30, 2024
How Influencers Shaped Gen Z and Gen Alpha Shopping Trends this Back-to-School Season

What can your brand learn about targeting Gen Z and Gen Alpha from reflecting on this year's back-to-school trends?

Neve Fear-Smith
September 24, 2024