It’s strategy-shaping time for 2025, and if influencers aren’t on your radar yet, they should be! We’re introducing you to the must-know creators who can elevate your brand next year. From industry disruptors to niche trendsetters, these influencers are ready to help you make an impact in 2025.
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Denzil is a London-based videographer with 51.9K followers on Instagram. He shares his content on TikTok, but Instagram is where he thrives, as the platform celebrates beautiful photography and cinematic video. A key focus of Denzil’s content is sharing tips and tricks for those looking to expand their video skills – he doesn’t gatekeep his secrets!
Denzil featured in our recent campaign with ASUS, showcasing the brands ProArt PX13 product. As he has experience producing videos for brands, he knew exactly how to approach this partnership. The product resonated with him and his audience, and the content reflected his striking style.
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Shelen, a Colombian South East Londoner, has recently gained great popularity on TikTok, especially after appearing on Footasylum’s "Locked In" – a Gen Z, YouTube take on Big Brother. Known for her dry humor and quick wit, she captivates audiences with candid, hilarious takes on everyday life.
Her relatable, humorous content has led her to partner with top brands like Adidas, Spotify, Sky, and Garnier. From spontaneous monologues to seamless brand integrations that suit her carefree content style, Shelen is one to add to your list of potential influencer partners for 2025.
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Eric Sierra is a creator who is well-versed in cinematic storytelling. He enjoys traveling the world with his camera in hand, capturing beautiful places and moments to share with his followers on Instagram.
As part of our ongoing partnership with L’Oréal’s Ralph Lauren Fragrances, Eric produced a stunning Reel sharing how the Polo 67 enhances his travels, helping him to stay fresh and feel powerful. Comments like ‘elite ad’ and ‘the best ad’ back up how seamlessly this integration slotted into Eric’s content.
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Matt Green, also known as The Rapping Science Teacher, is a creator who’s mastered the art of blending education with entertainment to engage with Gen Z and Gen Alpha audiences. Matt uses his humorous and accessible content style to help students tackle their GCSEs, partnering with BBC Bitesize to deliver social content that brings a new era of studying to life.
This year, we partnered with Matt for our Adobe Acrobat campaign, where he introduced his young followers to new creative tools that will help them to become top of the class!
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Kenyan-born, London-based Farhana Oberson has an audience of over 400,000 fans across YouTube, TikTok, and Instagram. A proud Muslim, Farhana brings her vibrant cultural background into everything she does, adding a refreshing dose of inclusivity and realness to the beauty and fashion space.
From styling hauls and self-care routines to makeup tips and travel inspo, Farhana covers all the bases with her love for beauty, fashion, fragrance, and adventure. Farhana has worked with global brands like L’Oréal, L’Occitane, and Sky, and in our recent campaign with Loqbox, Farhana spoke to her audience about money saving and financial freedom.
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Akliah’s content is all about renovation and home improvement and providing her 90k Instagram followers with fresh inspiration and practical tips. Her popular Wishlist Wednesdays series, where she showcases her dream purchases, has captured the attention of audiences looking for trustworthy recommendations. This series also provides a unique way to seamlessly integrate a variety of brands into her content.
With over half of homeowners now turning to social media for home renovation advice – and 81% of Brits aged 25-34 scrolling for DIY inspiration – Akilah’s content speaks to this demographic, making her a fantastic partner for brands in homeware, lifestyle, and finance.
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Atlanta-based influencer AJ Brown has carved a niche in the lifestyle, self-development, and mindset space, focusing on providing young men with essential grooming, dating, finance, and lifestyle tips. His content style is refreshing and aesthetically pleasing, with the perfect balance of being both relatable and aspirational.
AJ helps make self-improvement accessible and less taboo by sharing his with his TikTok following of 100k followers, and Instagram audience of 180k. AJ’s has partnered with brands like CeraVe, Orgain, and Hydrafacial – all who align seamlessly and organically with his content style.
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Food by Remi brings a vibrant and approachable flare to her cooking content that she shares with her combined audience of over 1 million on Instagram and TikTok. She shows how cooking can be enjoyable and accessible for all by sharing everything from easy, budget-friendly meals to indulgent, gourmet feasts. Her collaborations with top brands like Waitrose, Napolina, and Guardian Feast have cemented her status as a foodie influencer to watch as we enter 2025!
Beyond her kitchen creations, Remi’s warm and relatable personality shines through in her lifestyle content, connecting with her audience on a personal level.
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Angelique Branker is a student and makeup enthusiast from the Greater Toronto Area. With 114k followers on TikTok, Angelique shares tutorials, honest product reviews, and focuses largely on self-expression, creating a welcoming space that celebrates diversity.
She regularly organically spotlights brands like L’Oréal, Maybelline, and Benefit in her content, providing honest recommendations that her audience can trust. If you're looking for a brand partner who combines education with beauty and builds authentic connections, Angelique is one to watch!
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Abby and Gaz are a globe-trotting couple who bring their audience along on their adventures, sharing their travels and experiences on their YouTube channel. From visiting iconic tourist attractions to discovering hidden gems, they love to dive into the culture of every country they visit, connecting with the locals and providing their viewers with recommendations.
As frequent collaborators with our client, Surfshark, Abby and Gaz have built a genuine connection with the brand, allowing them to speak openly and authentically about the service. Their trusted recommendations make them ideal partners for brands looking to connect with travel enthusiasts worldwide.
If you’re looking to diversity the pool of creators your brand will collaborate with in 2025, reach out to us at hello@digitalvoices.com to start connecting with incredible influencer talent!
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