April Fools Day meant that this week was a hilarious one for social media trends. Did your favorite brand hit or miss?
April Fools’ Day arrives every April 1st, and culturally savvy brands use it as a chance to create buzz on social media, shocking consumers with outrageous statements and fake product launches.
While some attempts fall flat, leaving audiences cringing, brands that truly understand their customers can land a joke that resonates. This year, Dyson Beauty nailed it.
They teamed up with fashion and beauty influencer Victoria Magrath, a longtime fan of Dyson’s beauty tools, to introduce the “Dyson Airbrow” – an Airwrap for perfect eyebrows. Both Dyson Beauty and Victoria shared a playful Instagram video announcing the “launch”.
The engagement in the comments was incredible. Many consumers believed it was a real product launch, and once the joke was revealed, they were left wishing the Dyson Airbrow actually existed.
The power of knowing your audience and selecting the perfect influencer partner prevails.
UK creator Fab Han posted a video set to Alex Warren’s number-one song, Ordinary, sharing how it would be the perfect track to walk down the aisle to on your wedding day. She even mapped out the exact moments each bridesmaid would make their entrance – very wholesome!
That was until the comments started rolling in, pointing out that, based on her timing, the bridesmaids would need to be sprinting to hit their beats. Some of the best reactions included:
Hannah took it in stride, embracing the humorous backlash. The comments sparked an influx of response videos from creators across the world, pretending to be the bridesmaids full-on sprinting down the aisle.
Even the artist himself joined in on the fun.
Hannah’s original video now has upwards of 24 million views. Unfortunately, since it was under 60 seconds, she couldn’t monetize it under TikTok’s Creator Fund criteria. But even without the monetization, the debacle has been extremely entertaining.
One way to boost video engagement as a creator is to ask your audience to share their advice in the comments, no matter how wild.
Social media isn’t just about entertainment, it’s also a search engine. 75% of Gen Z prefer using TikTok for searches over traditional web searches. Therefore, TikTok is packed with tips and advice.
This week, the FYP has been full of creators posting videos with overlaid text, asking for their audience’s most unhinged advice on various topics.
Creator Alison Talks Money asked for her audience’s most unhinged money-saving advice – and some of the responses were pretty solid!
Some of the comments on the creator’s videos are certainly unhinged, but ultimately, this trend shows us how useful TikTok can be as a platform for advice and education!
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