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What’s Hot On Socials? Taking the edge off, Love Island, and #holyfknairball
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What’s Hot On Socials? Taking the edge off, Love Island, and #holyfknairball

From hummus-dipped carrots to Love Island’s return, social media is once again serving up chaos, comfort, and cultural commentary.

Neve Fear-Smith
June 6, 2025
TikTok Means Business: Lessons from the Agency Masterclass

At TikTok’s recent Agency Masterclass in London, one message was loud and clear: TikTok isn’t just an entertainment platform, it's a performance powerhouse.

Neve Fear-Smith
June 2, 2025
Making #CreatorConnections with Meta

Meta’s #CreatorConnections emphasized that creators aren't just part of your media strategy – they are the media.

Neve Fear-Smith
June 2, 2025
What’s Hot On Socials? Brand Engagement, Butter Yellow & Coffee Trays

With new seasons come new trends, but who could’ve predicted that our social media feeds today would be reminiscent of 2010s fashion blogs? 

Neve Fear-Smith
May 29, 2025
Brand Trips: Why Luxe Doesn’t Always Land, and Intentionality is Key

Influencer brand trips were once the pinnacle of aspirational marketing. But not any more...

Anastasia France
May 27, 2025
Charli xcx, Ice Cream, and Influencers: How Magnum is Winning on Socials

Discover how Magnum is taking social media by storm with its epic Charli xcx collaboration, elevated by influencers.

Neve Fear-Smith
May 22, 2025
What’s Hot On Socials? Met Gala, Cute Pets & Tracy Beaker

Nostalgia, pets, and judging fashion looks – that’s what social media is all about! Discover what’s been trending on socials this week.

Neve Fear-Smith
May 9, 2025
Creator Economy Connections at Cannes Lions 2025

We're heading to Cannes in June! Find out how you can get involved with our events.

Neve Fear-Smith
May 8, 2025
The Marketing Funnel is Dead, Show Up on Socials Instead

Download our brand new insights report and learn how to succeed on socials.

Neve Fear-Smith
May 6, 2025
What’s Hot On Socials? I’m So Hungry, Anti-Bucket Lists & Labubu Sellouts

Labubus are selling out everywhere thanks to TikTok, and the anti-bucket list trend is reminding us what social media is all about. 

Neve Fear-Smith
May 2, 2025
YouTube: The Untapped Influencer Marketing Opportunity

We hosted an event for brand marketers all about why YouTube should be an essential part of your Influencer Marketing mix. Explore the key learnings now.

Neve Fear-Smith
April 30, 2025
Introducing the Global Influencer Council: Shaping the Future of Influencer Marketing

Do you know the perfect brand marketer to join the Global Influencer Council?

Neve Fear-Smith
April 28, 2025
What’s Hot On Socials? AI Narrators, The Whole Point & RunTok

Content is getting experimental thanks to new AI tools, and we’re entering an era of hope and motivation now that spring has sprung.

Neve Fear-Smith
April 25, 2025