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What Brands Need to Know About UGC
Industry

What Brands Need to Know About UGC

Should you use UGC to complement your influencer strategy?

Neve Fear-Smith
March 21, 2025
What’s Hot On Socials? Worlds Collide, Bad Bunny x Calvin Klein, and She Doesn’t Know

From a heartfelt TikTok trend blending nostalgia with humor to Bad Bunny making people swoon in Calvin Klein’s latest campaign, here’s what’s hot on socials this week.

Neve Fear-Smith
March 21, 2025
What’s Hot On Socials? Sidemen Charity Match, Cats During Ramadan, and Tea Time Alarms

The strength of community shines through this week as social media trends dominate the FYP, sparking fan engagement and cultural awareness.

Neve Fear-Smith
March 14, 2025
Shaping Culture: How Brands Can Build Influencer Campaigns That Drive Impact

Brands are no longer just selling products, they’re shaping culture. But there’s no one-size-fits-all approach to shaping a creator campaign that makes a cultural impact!

Neve Fear-Smith
March 12, 2025
How did Keith Lee become a viral influencer entrepreneur? | SXSW Featured Session

Keith Lee is a Cultural Catalyst in the Creator Economy. We invited Keith to speak on stage with us at SXSW, and this is what he shared...

Neve Fear-Smith
March 11, 2025
Keith Lee: The Cultural Catalyst Transforming Small Businesses

From MMA fighter to TikTok food critic transforming small businesses, Keith Lee is a cultural catalyst.

Neve Fear-Smith
March 10, 2025
What’s Hot on Socials? Loewe’s Genius Content, Doechii’s Virality, and Lockdown Reflection

From Loewe's daring social media moves to Doechii’s rise through TikTok virality and reflections on the lockdown era, we’re diving into what’s hot right now on socials.

Neve Fear-Smith
March 7, 2025
How Travel Brands Can Inspire Action with YouTube Creators

YouTube leads the way for long-form storytelling, and for travel brands like Expedia, it's the perfect channel to inspire consumers.

Neve Fear-Smith
March 6, 2025
Brands, Use Senior Influencers to Reach Your Audience

Gen Z, watch out. Silver influencers are about to steal the spotlight...

Kerry Meakins
March 6, 2025
5 Inspiring Women Shaping the Creator Economy

Ahead of International Women's Day, we're highlighting the achievements of some of the women shaping the Influencer Marketing industry.

Neve Fear-Smith
March 5, 2025
Shaping Culture with Influencers at SXSW | Meet the Panel

Influencers are shaping culture. If you want your brand to be relevant in the creator age, these experts will tell you how to shape influencer strategies that succeed.

Neve Fear-Smith
March 4, 2025
TikTok Says This is How Brands Need to Adapt to Gain Audience Trust

TikTok isn’t just a social media platform, it’s where culture is created and consumer behavior evolves in real-time. Here's how your brand should be utilizing the platform in 2025.

Neve Fear-Smith
March 3, 2025
What’s Hot On Socials? Cave Exploring, Rich in Life & Sensory Marketing

If there’s one thing we can learn from the content that is trending on social media this week, is that ANYTHING can go viral. There is no community too niche for the people of the internet…

Neve Fear-Smith
February 28, 2025