Insights

Inside CoverGirl’s Influencer Strategy to Capture Gen Z’s Beauty Spend
Beauty & Lifestyle
Creators

Inside CoverGirl’s Influencer Strategy to Capture Gen Z’s Beauty Spend

Gen Z is rewriting the rules of beauty, and brands that don’t adapt risk being left behind.

Neve Fear-Smith
September 16, 2025
Digital Voices Achieves Dual TikTok Partner Badges: Agency & Creative

Digital Voices is now officially a badged TikTok Agency Partner and a badged TikTok Creative Partner.

Neve Fear-Smith
September 9, 2025
What’s Hot On Socials? Sidemen on Netflix, I Would Like a Ring & Makeup Transitions

Creators are breaking into the mainstream media, and nostalgic makeup trends are coming back.

Neve Fear-Smith
September 4, 2025
The Big Creator Challenge with Adobe is coming to Advertising Week New York

Creators, this is your chance to win a $25,000 paid partnership with Adobe and pitch in front of hundreds of brands at Advertising Week New York.

Neve Fear-Smith
September 4, 2025
What Brands Need to Know About Creators and AI this Holiday Season

If you’re not planning for Christmas now, it’s time to catch up.

Neve Fear-Smith
September 2, 2025
What’s Hot On Socials? Taylor Swift’s Engagement, KATSEYE x GAP & Snapchat Filters

It’s another big week for Swifities, and GAP has taken the crown as the top denim brand.

Neve Fear-Smith
August 29, 2025
Influencing Sporting Moments with Content Creators

Sports have brought people together for thousands of years, but influencers have created a new definition of community in the sporting world.

Neve Fear-Smith
August 26, 2025
What’s Hot On Socials? The Summer I Turned Pretty, Life Is a Movie & Taylor Swift

Fan excitement has turned into huge cultural moments this week.

Neve Fear-Smith
August 22, 2025
Turning the HFSS Ad Ban into a Creative Influencer Opportunity

The UK food and drink industry is heading into one of its most significant advertising shake-ups in years.

Neve Fear-Smith
August 21, 2025
What’s Hot On Socials? Smile If You, Experimental Editing & Storytelling

This week is all about story-times, sneaky smiles, and the power of experimental editing.

Neve Fear-Smith
August 15, 2025
Influence vs. Impact: The Smart Way to Use Celebrity Talent

Celebrity influence still works – but only when it’s backed by strategy, not just follower count. Brand alignment is everything.

Neve Fear-Smith
August 11, 2025
What’s Hot On Socials? Stiletto Challenge, Local 10, and Hamilton Cosplay

From balancing acts to Hamilton remakes, this week's social trends are all about embracing fun and niche interests.

Neve Fear-Smith
August 8, 2025
What’s Hot On Socials? Ryan Trahan, Football Celebrations & Community Group Chats

Amidst some brand marketing backlash this week, we saw how social media can be used to support charities and build communities.

Neve Fear-Smith
August 1, 2025