Not all TikTok trends die fast, and the rise of some humorous classics is proof of that!
This year in Cannes, we brought together a panel of Influencer Marketing experts to unpack why hyper-localized influencer campaigns are no longer a “nice to have” but a necessity.
One Adobe brief. Two influencers. Two creative directors. Who will take the crown?
Social media is all about sea-based trends this week, from Emma Chamberlain to Sardine Girl summer.
Not all influencers are made for the masses – and that’s the magic.
Your FYP is either full of people running around in bald caps and suits, or monkeys vlogging – there’s simply no in between.
It turns out, monkeys might be able to tell us a lot about creator selection...
The buzz around Hailey Bieber’s beauty brand just got louder. This is why...
From hummus-dipped carrots to Love Island’s return, social media is once again serving up chaos, comfort, and cultural commentary.
At TikTok’s recent Agency Masterclass in London, one message was loud and clear: TikTok isn’t just an entertainment platform, it's a performance powerhouse.
Meta’s #CreatorConnections emphasized that creators aren't just part of your media strategy – they are the media.
With new seasons come new trends, but who could’ve predicted that our social media feeds today would be reminiscent of 2010s fashion blogs?
Influencer brand trips were once the pinnacle of aspirational marketing. But not any more...
From industry news to campaign inspiration, The Digital Digest will bring you the need-to-know insights from the Creator Economy. We won’t spam you with emails!