Understand how to tackle Influencer Marketing campaign measurement once and for all.
This is how you create content on YouTube that goes beyond views...
A popular video on social media has led to sellouts for a water brand, and as always, we’re finding humor in the simple things.
Should you use UGC to complement your influencer strategy?
From a heartfelt TikTok trend blending nostalgia with humor to Bad Bunny making people swoon in Calvin Klein’s latest campaign, here’s what’s hot on socials this week.
The strength of community shines through this week as social media trends dominate the FYP, sparking fan engagement and cultural awareness.
Brands are no longer just selling products, they’re shaping culture. But there’s no one-size-fits-all approach to shaping a creator campaign that makes a cultural impact!
Keith Lee is a Cultural Catalyst in the Creator Economy. We invited Keith to speak on stage with us at SXSW, and this is what he shared...
From MMA fighter to TikTok food critic transforming small businesses, Keith Lee is a cultural catalyst.
From Loewe's daring social media moves to Doechii’s rise through TikTok virality and reflections on the lockdown era, we’re diving into what’s hot right now on socials.
YouTube leads the way for long-form storytelling, and for travel brands like Expedia, it's the perfect channel to inspire consumers.
Gen Z, watch out. Silver influencers are about to steal the spotlight...
Ahead of International Women's Day, we're highlighting the achievements of some of the women shaping the Influencer Marketing industry.
From industry news to campaign inspiration, The Digital Digest will bring you the need-to-know insights from the Creator Economy. We won’t spam you with emails!