Content is getting experimental thanks to new AI tools, and we’re entering an era of hope and motivation now that spring has sprung.
The AI narration trend has unlocked a new level of creativity on TikTok. New AI-powered editing tools are being launched constantly, so the barrier to entry for high-quality, cinematic content is lowering, making it easier for creators to experiment with their content styles.
Over the past week, there has been an uptake in creators using the AI narration feature by Eleven Labs, which offers a range of voices to match different tones and vibes. It’s essentially text-to-speech, but with a more “professional” feel that elevates videos to feel more high-production. The British Narrator option sounds particularly like a voice for a movie!
There are also creators sharing tutorials on the tools, teaching fellow creators and those looking to up their content creation game how to make the most out of AI.
For brands, this is a perfect opportunity to reintroduce your brand or highlight a new product creatively. Think of your product, or even your employees, as the main characters, and use AI narration to tell their story. Thanks to the customizable voice options, you can find a tone that perfectly matches your brand’s personality.
Creators are sharing heartfelt videos about moments when they felt truly alive or extremely happy. These memories include major moments like swimming in a bright blue Caribbean ocean, to simple joys like picking up a sweet treat from a favorite bakery.
The trend is set to the song "Take My Hand" by Matthew Berry, and invites users to reflect on their own memories as well as relate to the special moments shared by their favorite creators. It’s wholesome, nostalgic, and perfectly timed for the change in seasons, from winter to spring and summer, when people are naturally feeling hopeful and more energized.
With the Boston Marathon last week and both the London and Manchester Marathons happening this weekend, “RunTok” is taking off.
Creators and running enthusiasts are sharing inspiring and honest content, from stories about the charities they’re running for, to their personal journeys into running, and educational tips on nutrition and training.
Brands are getting involved too. The Runna training app has partnered with numerous creators in the lead-up to marathon season, with influencers encouraging their communities to use the app for personalized training plans. On their own channels, Runna has been showcasing activations they’re hosting around the London Marathon, including a “personalize your race outfit” station and a “shakeout session” in partnership with The Fellas Studio podcast.
It’s not just about the sporting element of running, beauty brands are earning shoutouts too. Creator Jeremy Werden’s mother went viral after her Maybelline lipstick stayed intact through the entire Boston Marathon, perfect earned coverage for the brand!
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