Cultural Catalysts is our brand new video series spotlighting industry experts who are hands-on in driving the influencer space forward! 

This series features conversations with the people who truly understand how to build meaningful connections between brands, creators, and audiences – not just through strategy, but through deep cultural insight. 

These are the voices behind the scenes who know what resonates, why it matters, and how to navigate the developing digital world.

Each episode dives into how creators are driving culture, how brands can collaborate more effectively with influencers, and what it takes to create a real impact on social platforms today.

We’re kicking off the series with our Head of Creative Strategy, Peter Bamforth. 

Pete has had an incredible impact on Digital Voices' approach to performance-based influencer strategies for almost 6 years, backed by his previous experience as a content creator on YouTube. 

In the pilot episode, Pete shares: 

🔥 How influencers are becoming more respected as entrepreneurs, launching their own businesses and even production houses

🔥 Episodic creator content is challenging traditional TV and even Hollywood, especially as we see a rise in audiences watching YouTube on CTV

🔥 Surrounding yourself with a team with strong expertise on different cultural nuances and current trends allows you to understand multiple landscapes, and create work that lands in multiple markets

Know someone who would be perfect for the series? Reach out to our Marketing Manager Neve at neve.fear-smith@digitalvoices.com.