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What’s Hot On Socials? April Fools, Aisle Races, and Unhinged Tips
Creators
Industry
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What’s Hot On Socials? April Fools, Aisle Races, and Unhinged Tips

April Fools Day meant that this week was a hilarious one for social media trends. Did your favorite brand hit or miss?

Neve Fear-Smith
April 3, 2025
Online vs. Offline Retail: The Role of Influencer Marketing

The debate over whether brands should focus on online or offline retail continues, but the truth is that both models hold value.

Neve Fear-Smith
February 3, 2025
What’s Hot On Socials? Bunny Meme, You’re So Funny, and Nostalgic Trends

January has been a long old month, but the social media trends have not disappointed.

Neve Fear-Smith
January 31, 2025
What’s Hot On Socials? Final Confessions, Bad Bunny, and Project Pan

The week after TikTok's 12 hour ban in the US, this is what was hot on social media.

Neve Fear-Smith
January 24, 2025
What’s Hot On Socials? The Traitors, LinkedIn Video & Influencers Move to YouTube

This week’s uncertainty around TikTok’s future in the US has sparked lots of talk about where social media may be heading.

Neve Fear-Smith
January 16, 2025
Visionary Voices: Sophie Neary on Navigating Leadership, Innovation, and Community at Google

"Your comfort zone is a wonderful place, but nothing ever grows there". Be inspired by Google's Sophie Neary in this episode of Visionary Voices.

Neve Fear-Smith
January 15, 2025
10 Micro and Mid-Tier Influencers to Have on Your Radar

Micro and mid-tier influencers are the highest ROI drivers for your brand – these are the ones you need on your radar!

Neve Fear-Smith
January 13, 2025
What’s Hot On Socials? What I Got For Christmas, 75 Medium, and Brand Engagement

Many new social media trends arose over the holiday season, here are some of the key themes we're seeing on our FYP.

Neve Fear-Smith
January 10, 2025
How Influencers are Reshaping the Wellness Industry

Another January has rolled around, and talks of wellness and self-improvement are dominating our social media feeds.

Neve Fear-Smith
January 7, 2025
5 Creator Economy Predictions for 2025

What will the Influencer Marketing space look like in 2025? Here are our predictions.

Neve Fear-Smith
January 6, 2025
What’s Trending? Glam on the go, trending sounds, and niche brand growth

From makeup multitasking to embracing authenticity and supporting niche brands, here's what's hot on socials this week.

Neve Fear-Smith
December 20, 2024
How to Target Niche Communities | The State of Influence 2025

Influencers are cultural catalysts, and you need to learn how to speak their language.

Neve Fear-Smith
December 18, 2024
Are your decisions data led? | The State of Influence 2025

Data is more valuable than gold, and this is how you can ensure you're utilizing the metrics that matter in 2025.

Neve Fear-Smith
December 18, 2024