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What’s Next in Influencer Marketing Measurement?
Industry

What’s Next in Influencer Marketing Measurement?

Understand how to tackle Influencer Marketing campaign measurement once and for all.

Neve Fear-Smith
April 1, 2025
Shaping Culture with Influencers at SXSW | Meet the Panel

Influencers are shaping culture. If you want your brand to be relevant in the creator age, these experts will tell you how to shape influencer strategies that succeed.

Neve Fear-Smith
March 4, 2025
TikTok Says This is How Brands Need to Adapt to Gain Audience Trust

TikTok isn’t just a social media platform, it’s where culture is created and consumer behavior evolves in real-time. Here's how your brand should be utilizing the platform in 2025.

Neve Fear-Smith
March 3, 2025
What’s Hot On Socials? Cave Exploring, Rich in Life & Sensory Marketing

If there’s one thing we can learn from the content that is trending on social media this week, is that ANYTHING can go viral. There is no community too niche for the people of the internet…

Neve Fear-Smith
February 28, 2025
What’s Hot on Socials? AI Time Travel, F1 Hype, and Run Like a Girl

This week, social media has given us a taste of what’s to come for the development of AI, and communities continue to be built around shared interests and experiences.

Neve Fear-Smith
February 21, 2025
How to Expand Your Brand’s Influence with Niche Creator Collaborations

Who knew that drag queens would be the perfect partner for a tech brand? This is why you should work with influencers outside of your niche.

Neve Fear-Smith
February 20, 2025
What’s Hot on Socials? Employee influencers, emergency contacts & the Welsh 5

Social media loves a real-life main character, and brands are catching on. From Argos staff recreating viral moments to Currys employees getting millions of views on their skits. employee-generated content (EGC) is taking over…

Neve Fear-Smith
February 14, 2025
Influencer Alix Earle Dominated Commercials at the Super Bowl 2025

At this year's Super Bowl, we saw brands stepping away from lavish celebrity commercials in favor or relatable influencer endorsements.

Neve Fear-Smith
February 10, 2025
What’s Hot On Socials? The Grammys, Super Bowl Predictions & Coffee Chats

It’s awards season, and the Super Bowl is on Sunday, which means social media is jam-packed with memes, OTT ads, and, of course, the usual wholesome content.

Neve Fear-Smith
February 7, 2025
Will the Creator Economy Score a Touchdown at the Super Bowl?

The Super Bowl is the biggest night in football, arguably in music, and even more so, it’s the biggest stage for advertisers. 

Neve Fear-Smith
February 6, 2025
Instagram Edits, Pinterest Marketing & YouTube Premium: New Tools for Influencers & Brands

Stay up to date with the latest social platform changes to help shape your influencer strategies.

Neve Fear-Smith
February 4, 2025
Online vs. Offline Retail: The Role of Influencer Marketing

The debate over whether brands should focus on online or offline retail continues, but the truth is that both models hold value.

Neve Fear-Smith
February 3, 2025
What’s Hot On Socials? Bunny Meme, You’re So Funny, and Nostalgic Trends

January has been a long old month, but the social media trends have not disappointed.

Neve Fear-Smith
January 31, 2025