This week, social media has given us a taste of what’s to come for the development of AI, and communities continue to be built around shared interests and experiences.
We predicted AI would be bigger than ever in the Creator Economy, and this social media trend is a prime example of how AI can be used to create entire pieces of content.
TikTok accounts dedicated to posting AI-generated “time travel” have been popping up on the FYP and are drawing in millions of views. The account @timetravellerpov posted its first video at the end of January and already has 361.3K followers and 6.2M likes.
If you were to quickly scroll past one of these videos, eg. “POV: You wake up in the prehistoric era”, you could easily mistake it for being real, giving us a look into how advanced AI content creation could become.
Audiences are hooked as they feel like they’re experiencing moments far out of their reach thanks to social media. Brands are paying attention to the popularity of this trend, and giving the AI POV’s a go themselves…
Currys, a brand that is always quick to jump on the latest viral trends, posted their version of the video saying “POV: You wake up for your shift at Currys in the 1920s”. Amongst some confusion in the comments from those who haven’t seen the trend, their loyal followers are showing support. One commenter said, “Genuinely this company is the only one that understands TikTok trends move on within days and they get right damn stuck in there 😍”.
The good news is that your brand can jump on board too, as the creator of the @timetravellerpov account is selling an AI content creation masterclass for just $22.99. Are our social media feeds about to be taken over by these uncanny visuals?
Formula 1 kicked off its 75th anniversary season with a launch event at London's O2 Arena, where all 10 teams unveiled their 2025 liveries alongside their drivers. The event was filled with glamour, humor, and music, highlighted by Lewis Hamilton’s much-anticipated first public appearance as a Ferrari driver.
Didn’t manage to secure a seat at the show? No worries, as the event blew up on social media.
From red-carpet interviews to Lewis Hamilton walking out of the smoke, fans were refreshing their feeds to feel like they were in the room.
Yet, just a few years ago, something like this would have been unthinkable. Formula 1 was once seen as elitist, and disconnected from its fans. Teams were discouraged from posting on social media, and drivers were kept hidden behind closed doors.
Now Formula 1 has entered its TikTok era – the official F1 TikTok account has 10M followers – fans get to see the human side of their favorite drivers, and teams have the creative freedom to engage with their community. Social media has transformed Formula 1, making it more accessible than ever and allowing a new generation to connect with the sport in ways that once seemed impossible.
Run like a girl
The #RunLikeAGirl movement is taking over TikTok, celebrating female strength in all its forms. While many share clips of running for fitness and strength, others use it to tell powerful stories of how running, whether from toxic situations or towards healing – saved their lives.
For many, sharing their vulnerable experiences online feels easier than opening up in “real life”. Social media often provides a space where opening up is encouraged, and in return, a sense of community emerges. Women who once felt alone in their struggles find comfort in thousands of others who understand.
In a world where women’s resilience isn’t always highlighted, #RunLikeAGirl is a reminder of strength and female empowerment.
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