What’s trending on social media? From makeup multitasking to embracing authenticity and supporting niche brands. Post peak holiday shopping period, this week’s biggest trends are all about creativity and connection. Here’s a look at what’s hot this week.
Is this the pinnacle of multi-tasking? We think so!
Audiences online have been going crazy for the video trend where creators are filming themselves applying makeup on the go. From walking around a garden center to skiing down a mountain in the Alps, this trend has no bounds.
Since the trend has gained traction, creators are “competing” to recreate the trend in the most outlandish location.
Not only is this trend driving great engagement for creators because of its shock factor, but brands are getting their flowers too as the creators share the makeup products they're using and respond to their audience who’re asking where they can find products that as easy to apply on the go.
The sound of life
You may consider this one to be an “anti” trend, as it goes against the typical rule of using trending sounds to get more engagement on social media.
The end of the year is prime time for reflecting on highlights from the last 12 months, and this trend is encouraging users to post their highlights of the year without trending audio and embrace the sounds of life instead.
The comment section of Tessa Stirling’s take on the trend includes messages like, “Can we PLEASE normalize not using sounds on EVERY video?” and “So much prettier and real.”
This trend is a reflection of audiences' shifting preferences when it comes to the content they consume. The desire for high-production content is a thing of the past, and audiences want to watch videos they can genuinely connect with.
Niche brand growth
This is your sign to embrace social media trends if you’re a brand that wants to break into the mainstream and gain significant traction.
2024 has been the year of niche, local brands growing on social media by tailoring their content to the preferences of Gen Z. Who could’ve predicted that Leeds Military Museum would increase footfall by 60% by following social media trends?
We’d love to chat with you about aligning with trends, and how to be reactive when a trend arises that makes sense for your brand. Just reach out to us at hello@digitalvoices.com.
