Are your social media feeds looking extra festive this week? Now is the key time for brands to be reactive to popular online trends to gain awareness and engagement during the prime gift-buying season. Check out what’s hot on socials this week, and take inspiration.
If your brand is looking for a simple way to drive awareness and purchases in the lead-up to Christmas, this trend is for you. Gift guides are everywhere, and so are creators asking their followers questions like “Girls, what are we putting on our Christmas lists this year?” and “What do I buy my boyfriend who already has everything he needs?”.
This example of a 7-second video shows the creator asking her audience to leave comments sharing the products that have improved their lives so that the creator can add them to her Christmas list. The comment section is flooded with recommendations from an affordable price point to more luxury items.
The comment sections on videos that follow this theme are the perfect place for a brand to promote its products! Search for hashtags like #christmasgiftideas and #giftguide and recommend your brand to creators who align with your target audience.
This is one of these trends that you aren’t meant to ‘get’, but instead, appreciate it for what it is and laugh along.
The trend is instantly recognizable on the FYP as a frazzled picture of The Muppet’s Pepe the King Prawn appears to the sound of “Like A Prayer”. Creators are pairing the photo of Pepe with their most outrageous and embarrassing stories written as text on screen.
One creator, Megan Chacalos (@meganchacalos), is now known as the "Olive Oil Girl" online, thanks to her hilarious tale of slipping on an olive oil trail in her quest for silky smooth hair. The accident left her unconscious, her dad convinced of a home invasion, and Megan heading to school the next day with her head wrapped in cling film and olive oil. Her video now has over 57 million views.
Hundreds of thousands of creators have been inspired to share their embarrassing stories alongside the image of frazzled Pepe, and the trend continues to spread laughter and relatable chaos across TikTok.
If you don’t know about that doorstep scene from Love Actually with Keira Knightley and Andrew Lincoln, then firstly, add the movie to your watch list immediately. The scene shows a lovestruck man silently confessing his feelings to his dream woman. To ensure her partner inside doesn't overhear, he holds up a series of boards with heartfelt messages written on them – a bold and scandalous declaration of love!
During the Christmas period each year, this scene sparks inspiration for social media content. Creators produce humorous takes on the scene, but brands are also using the trend as a way to resonate with their audience during the festive season.
Heather Bowling, founder of Lash CEO, posted her version of the trend by showing up at a bemused boyfriend's door and using messages written on boards to tell the man that it’s essential he buys his girlfriend the Lash CEO serum for Christmas. The video has almost a million views, and the brand has experienced multiple sell-out restocks over the recent weeks!
We’d love to chat with you about aligning with trends, and how to be reactive when a trend arises that makes sense for your brand. Just reach out to us at hello@digitalvoices.com.
