After seeing an ad on TikTok, viewers trust the brand 41% more and are 31% more likely to be loyal to the brand, but ads are just one part of how TikTok can help drive growth for your brand. 

Over a billion people are on TikTok every month, making it central to any marketing strategy for brands looking to engage with their audiences at scale. 

Organic Branded Creator Content

At the heart of TikTok are its creators. Collaborating with them to incorporate your brand into their content can be one of the most effective ways to leverage their creativity and audiences. 

To be successful, it is important to: 

• Identify influencers whose content and audience align with your brand’s values and target market. TikTok’s Creator Marketplace is a helpful tool for identifying the best influencers for your brand.
• Create content strategies that integrate your brand’s message organically within the influencer’s usual content style, ensuring authenticity and engagement.
• Guide influencers with creative direction, script writing, and production support to ensure the content meets brand guidelines while still feeling organic.

• When creator content is live, measure the impact of the campaign by tracking engagement metrics such as likes, shares, comments, and overall reach. 
• Use insights to optimize future content and enhance results.

Our agency pulls on expert producers, strategists, and data analysts to run every stage of the process. 

Spark Ads

Spark Ads allow you to boost different types of videos to maximize their impact — your own, creator-made, or ones that mention your brand. When used with organic branded creator content, it can allow you to take an already successful campaign to new audiences.

For Spark Ads, you should: 

• Monitor and evaluate organic branded content to identify the best candidates for ‘sparking’.
• Leverage tools within TikTok’s Creator Marketplace to ensure you have permission and reporting capabilities for the content you intend to spark.

• Boost content through TikTok’s ad platform to reach a wider audience and increase visibility.
• Performance is tracked so you can make necessary adjustments to improve engagement and conversions.

Spark Ads must adhere to the format instructions provided by TikTok, and thankfully, our team works with creators to aid in producing content that follows Spark Ad guidelines. 

Paid Social

Spark ads are just one paid format in the ad suite offered by TikTok. In-feed ads, top view, and others provide a range of options to drive performance for your brand through paid social advertising. 

To drive your KPIs, you should: 

• Utilize demographic and psychographic data to target the most relevant audience for the brand’s campaigns.
• Develop engaging and visually appealing ad creatives that align with TikTok’s format and user expectations.

• Manage ad placements to ensure maximum visibility and engagement, utilizing TikTok’s advertising platform features such as in-feed ads, brand takeovers, and top-view ads.
• Optimize ad spend to maximize ROI by adjusting bids and budgets based on real-time performance data.

• Report on ad performance, including key metrics like click-through rates, cost per click, and conversion rates.
• Conduct A/B testing on different ad creatives and strategies to determine the most effective approaches.

Running paid ads is not straightforward, so at Digital Voices, we have a dedicated Paid Social team that can tailor a unique paid strategy that is more than just an add-on to an organic campaign. We also have an our in-house videographer to help create the best content. 

TikTok Shop

TikTok Shop is an end-to-end commerce solution allowing brands to showcase and sell their products directly within TikTok. 

Research shows that 3 in 4 TikTok users are likely to buy something while using TikTok, making TikTok Shop one of the fastest-growing platforms with brands from SMEs to industry leaders. 

Get started by… 

• Setting up your TikTok Shop, by adding product listings, pricing, and inventory management.
• Building seamless integration between TikTok Shop and your brand’s existing e-commerce infrastructure.

• Creating exclusive TikTok promotions and discounts to drive traffic and sales to the TikTok Shop.
• Developing engaging shoppable content that encourages viewers to make purchases directly from TikTok.

• Running targeted ad campaigns to promote TikTok Shop products, using features like collection ads and dynamic product ads.

• Monitoring sales data and customer behavior to optimize product listings and promotional strategies.
• Using analytics to gather insights and continuously improve the TikTok Shop experience.

Getting started

Using TikTok to drive results for your brand requires a large amount of resource and time, along with expertise across multiple teams. Thankfully, you don’t have to be an expert in TikTok when instead, you can partner with an expert Influencer Marketing agency that can navigate the platform’s services to meet your goals. 

To learn more about how your brand can utilize TikTok’s features, get in touch with us at hello@digitalvoices.com.