This month’s episode of Visionary Voices features not one, but two incredible guests from tails.com. 

We’ve been working with the lovely team at tails.com since July 2021, and have activated 5+ successful influencer campaigns in this time. The previous campaigns we have worked on source dog-owning creators who can speak authentically to audiences to educate them on tails.com's pet food subscription plans, and most recently, their Community Fund. 

tails.com launched its Community Fund In 2020 to make a difference in the lives of dogs and their owners all over the UK by donating a slice of the sales from their 'Good Dog Treats.' Since the Community Fund was launched, the donations have funded training for therapy dogs, given vital vet treatment to the pups of people experiencing homelessness, and even helped build new training spots at rescue centers.

Sophie Van der Veken, Affiliates, Partnerships, and Influencer Manager, and Kezia Price, PR and Communications Manager at tails.com sat down to chat all about how Influencer Marketing fits into tails.com’s full-funnel marketing strategy, and how they collaborate with influencers on charitable initiatives. 

If you liked this episode, check out our previous episodes of Visionary Voices and learn more from leading industry experts. 

Want to be a guest on Visionary Voices? Please email Neve at neve.fear-smith@digitalvoices.com to learn more.