Emily McDonnell is Head of Creator Partnerships UK & Northern Europe at Snap Inc. We recently headed to the Snap Inc. offices in London to sit down and record the latest, eye-opening episode of Visionary Voices with the wonderful Emily. 

Emily has over 10 years of experience rooted in Influencer Marketing and social media strategy. She has worked at world-renowned companies such as Bumble and Google where she transformed their creator activities.

She now oversees Snap’s partnerships with celebrities, creators, athletes, and public figures and is an advisor for Antler Global and OK Mentor. She has even been named one of the Top 30 Trailblazing Women in Influencer Marketing by global marketing publication, Hello Partner. 

Why Snapchat for Influencer Marketing? 

In this episode of Visionary Voices, Emily uncovered a huge amount of insight into why creators need to be using Snapchat, and why brands need to explore it as a platform for Influencer Marketing. She debunked the myth that Snapchat is just a teen photo messaging app and let us know… 

• Snapchat has 422 million daily active users and over 800 million monthly active users.
• Snapchat reaches over 90% of 13- to 24-year-olds (Gen-Z), and over 75% of 13- to 34-year-olds in over 25 countries.
• More than 5 billion Snaps are created every day on average.

Watch the episode now to learn more about… 

• What formats brand and creator partnerships can take on Snapchat
• How influencers can build a community and monetize content on Snapchat 
• Advice for brands who want to explore opportunities on Snapchat

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