The Gen Alpha cohort is complete, and they’re making their presence known. 

Did you know this generation is now the largest in the world, with over 2 billion members?

If you missed our previous report on the Power of Influencers and Gen Alpha, now’s the perfect time to catch up. Our latest research dives deeper into what makes this generation unique: how they engage with content, what they value, and what it means for brands aiming to connect with them through influencers.

Here’s a glimpse of what we uncovered:

• YouTube is their go-to platform: 51% of Gen Alpha first hear about brands on YouTube, making it a key touchpoint for reaching them, unlike TikTok-centric Gen Z.
• Gaming shapes their world: Platforms like Roblox, Fortnite, and Minecraft are central to how Gen Alpha understands value exchange and interacts with content.
• Economic influence starts young: Gen Alpha’s global economic impact is projected to reach $5.46 trillion by 2029, and they begin influencing household spending as early as age 3.
  

Our report explores these insights in depth, offering actionable guidance for brands looking to engage Gen Alpha through influencer-led strategies.

Download the full report and see how these findings can help your brand stay ahead. We’d love to hear your thoughts and explore how you can connect meaningfully with this next-generation audience.

DOWNLOAD NOW.