Black Friday in June? We understand the sun has only just come out to play but if you want success, you need to plan your Influencer Marketing campaign now.
Black Friday and Christmas campaigns have become a significant part of the annual shopping frenzy, capturing the attention of millions of eager consumers. In 2022, consumers spent a staggering total of $9.12 billion in online sales, the highest amount ever recorded. 2022 also marked a 2.3% annual rise. With Black Friday in the not-so-distant future, it's crucial to kick-off your marketing campaign plans this month.
If your marketing strategy is to drive sales, Influencer Marketing is a profitable option to cut through the competition and connect with your existing audience and the influencer’s loyal following during the highest shopping period of all time.
The current economic climate means that many consumers will rely on Black Friday to find affordable gifts for the Christmas period. Last year, it was reported that 58% of Gen Z, 54% of millennials, 39% of Gen X, and 37% of baby boomers depend heavily on Black Friday.
By starting your planning process early, you can stay ahead of the competition as many influencers are in demand during this period, and their diaries fill up fast. You need to book in your chosen influencers before rates increase. Early planning will also ensure a seamless campaign rollout.
Additionally, many stores offer extra promotions right before Black Friday, making an early plan will prepare you to seize the opportunity and maximize your ROI, but where to start?
Having a clear campaign goal will influence your results and ultimately keep the campaign on track. Will your campaigns have the purpose of generating brand awareness or driving sales?
We design campaigns for every stage of the marketing funnel for optimal results.
Identify your target audience’s demographics, psychographics and online user behavior, this will provide key insights into the ideal platforms and influencer audiences to focus on.
Push the limit - test new verticals and platforms to open up your campaign reach. Partnering with a wider reach of influencers allows you to not only promote your Black Friday deals to a new target audience but also change an audience’s perception of your brand by delivering your brand messaging through authentic content.
If engaging with Gen Z is your aim, trial TikTok as your primary channel to improve awareness for your brand and holiday deals as a result of the platform’s enhance search features.
Your target audience and influencers must have a common understanding to ensure genuine interaction and successful engagement levels. Our selection process blends audience and data led insights using gold-standard tools to affinity profile creators, based on who their audience also watches. It’s also important to consider additional audience insights, including their personal interests, hobbies and likely disposable income, to ensure your brand product is being seen by your target customer.
Influencer content must be an authentic match to generate results. Whether the influencers in your shortlist are either in your usual niche or outside of your typical vertical e.g., lifestyle influencers promoting beauty products, ensure that the content style is a natural fit for their audience.
Creating a successful balance between creative concepts and brand messaging can be easily achieved, discover how here.
Working with an influencer marketing agency will take off the pressure and guarantee your Black Friday campaign gets results.
Get in touch with Digital Voices.
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