One of the greatest things about social media is the infinite amount of entertaining yet educational content you can find across platforms like YouTube, Instagram, and TikTok. In fact, 40% of Gen Z now turn to TikTok as their go-to search engine before Google.
From mathematics and science experiments to language learning and health tips, there is a wealth of creators in the social sphere that have dedicated their channels to educating their audiences, opening their eyes to the multitude of lessons that can be learned.
The best thing about there being such a huge range of content creators online educating their audiences in so many niche areas is that there is a creator out there who will almost any brand, no matter how niche! This means that Influencer Marketing is within the realm of possibility whether you’re a high-flying fashion brand or a stationary company looking to gain publicity around your latest novelty pen release.
With that in mind, here are 5 creators that we think you should be following if you want to dive into the sea of educational creators on social media:
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With textbooks in one hand and a camera in the other, Jack Edwards burst into the YouTube scene in 2017 when he decided to document his experience at Durham University. Jack built a loyal fanbase through his study content, and 6 years later he considers himself to be ‘YouTube’s resident librarian’, and has even released his own book “The Uni-verse: The Ultimate University Survival Guide”.
Tiktokker Otis Jones teaches American Sign Language (ASL) to his following of 651,000 (and counting). The power of TikTok has allowed Otis to tap into a large hearing and non-hearing audience. He hopes to make ASL more present among the hearing, as well as contributing to the well-being of and being a voice for the deaf community.
As well as the academic educational creators out there, there are creators online teaching their audience about a range of subject matters. A Clinical Psychologist by trade, Dr Julie Smith shares digestible content on TikTok and Instagram surrounding mental health and wellbeing. Dr Julie's social media channels are filled with secrets from a therapist’s toolkit, shared in a way that is sensical and actionable whether you’re a teenager struggling with the pressures of school, or an adult juggling the challenges of work, family, and personal life.
Noelle Cheney’s TikTok page is dedicated to content surrounding her life as a school teacher, from posting what she takes in her packed lunch each day to sharing relatable content about the realities of teaching kids for a living. Noelle’s account has reached an impressive 5.1 million followers thanks to her consistently being raw and real with her audience, as well as entertaining them.
Steve Mould is a British YouTube creator, author, and science presenter who has featured on popular TV shows such as Blue Peter. He is best known for making science-related educational videos on his YouTube channel, which he started posting on 14 years ago! He now speaks to an audience of over 2.34M, and through sharing unique experiments he makes learning about science fun and compelling.
Whether your goal is brand awareness, or driving sales, Digital Voices can help you explore how Influencer Marketing can work best for you! To learn more about what we do, or to kickstart your influencer strategy, drop us a line at hello@digitalvoices.com.
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