We are thrilled to welcome Kevin Ayadassen to the team as Head of Campaign Operations. Kevin joins us from Buzzfeed as Head of Client Services and brings a vast range of experience from across the wider media space.
Kevin spent 14 years of his career working in media Agency land, with much of that time progressing through the ranks at WPP agency Wavemaker working on brands such as Specsavers, Singapore Airlines, Transport for London, and Fiat.
Over the last few years, he has focused on the Content Marketing space running teams at media brands such as Reach Plc, Reuters, The Drum, Raconteur, and most recently BuzzFeed, activating national and global campaigns across multiple platforms and verticals.
We can’t wait to deliver even more creative content for brands with Kevin on board!
I’m loving all the buzz around and content of Tube Girl right now! The speed of her rise in popularity and amazing brand collaborations are phenomenal.
As we are on the cusp of starting a new year there is no underestimating the vigorous integration of AI in the marketing space, and 2024 will see an acceleration of AI affecting Influencer Marketing specifically. For example, influencer selection and recruitment, fraud detection, and the rise of virtual influencers.
I’m looking forward to working within a best-in-class team that is the envy of the marketing world; producing award-winning work, delighting our clients, and of course having some fun along the way!