Elon Musk revives Twitter deal
Social Media Platforms

Elon Musk revives Twitter deal

Jennifer Adetoro
Jennifer Adetoro

In a recent development, Elon Musk has decided to proceed with his original $44 billion acquisition of Twitter. According to Bloomberg, Musk reportedly sent a letter to the social platform proposing they avoid going to court and instead accept his offer at the original agreed price of $54.20 per share. 

The Tesla CEO and Twitter have been battling for months now following the former’s attempts to pull out of his original takeover deal. Despite original plans to buy the micro-blog, Musk tried to cancel the deal with claims that Twitter lied about the number of bot accounts on the platform. Twitter then sued Musk to try to get him to abide by the contract he negotiated, and a trial date was set for October 17th.

However, multiple legal commentators warned he had a slim chance of succeeding in his attempt to scrap the deal. In response, Twitter released a statement saying: “We received the letter from the Musk parties which they have filed with the SEC. The intention of the Company is to close the transaction at $54.20 per share.”

It’s unclear what this means for Twitter’s future but as outlined in his original plans, Musk has a series of plans for the company including Twitter becoming less reliant on ads, more aligned with free speech and aggressive in its approach to removing bots.

Your weekly roundup of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.

Instagram tests multiple links in bios

After testing the feature for a while, Instagram has expanded access for users to add multiple links to their profile bios.

Read more here.

Twitter rolls out editable Tweets

Exclusive to its subscription offering, Twitter Blue, the company is offering the ability to edit tweets in the UK, Canada, Australia and New Zealand.

Read more here.

Twitch experiments with Elevated Chats

The new feature is a new way for users to boost their chat messages on Twitch for a specific time, ranging from a fee of $5 to $100.

Read more here.

Kim Kardashian fined $1.26m for crypto promo

Kardashian has agreed to pay a $1.26m fine from the SEC after failing to disclose she had been paid to advertise EthereumMax on her Instagram page.

Read more here.

TikTok breaks records as top grossing app in Q3

For the fourth straight quarter in a row, TikTok continued its streak as the app that has generated the most revenue in a quarter.

Read more here.

Twitter expands video offerings

Users on Twitter can now expand videos on their feed to a full vertical screen in addition to browsing and discovering more content in a scrolling nature similar to TikTok.

Read more here.

Other headlines…

Instagram increases ad spend following Meta revenue decline (Read more here)

Spotify acquires moderation firm Kinzen to address platform safety issues (Read more here)

Snapchat announces content partnership with LaLiga to attract older users (Read more here)

Contact us

You can unsubscribe from these communications at any time. For more information on how to unsubscribe and privacy policies, please review our Privacy Policy.

By clicking submit above, you consent to allow Digital Voices to store and process the personal information submitted above to provide you the content requested.

Digital Voices is committed to protecting your privacy, and we’ll only use your personal information to provide the services you requested. We would like to contact you with industry insights, news and reports.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.