After almost 10 years, MrBeast has overthrown PewDiePie as the YouTuber with the most subscribers after surpassing 112 million subscribers.
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Your weekly round up of the latest industry news and platform updates collated by Digital Voices’ Strategy and Insights team.
Despite a rocky start with e-commerce outside of Asia, the shopping feature allows users to purchase products without leaving the app.
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Due to revised licensing deals, most music on Shorts will now be increased in length from 15 seconds to 60 seconds.
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Further setting itself as a rival to YouTube, Spotify is expanding its video podcasting capabilities to creators in more than 180 markets worldwide.
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Similar to Instagram Live, viewers can submit their questions and creators can select one and pin it, so viewers know what the creator is responding to.
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Users can now add music on Instagram to still image posts. However, brands will still only be able to use licensed tracks from Meta’s Sound Collection.
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As part of its most recent development to lure creators onto Shorts, YouTube is launching another way for creators to seek monetisation on the platform.
Inspired by the efforts of its peers Instagram and TikTok, YouTube will offer creators the option to display product tags within Shorts. Although the video giant is currently testing this program with selected creators in the US, viewers in the US, India, Brazil, Canada and Australia will be able to see the tags and shop directly in the app. In addition, YouTube is also piloting an ‘affiliate marketing’ scheme, which will commission creators that sell products.
Not only could these new features on YouTube make the platform more appealing for content creators but also pose a heightened threat to TikTok if they fail to iron out their monetisation options.
