Women are leading the way in the Creator Economy, building businesses, changing industries, and breaking down stereotypes.
As a female-founded agency, we’re all about supporting women to achieve their goals, and make sure their voices are heard no matter their seniority.
With International Women’s Day approaching on March 8th, we’re celebrating 5 inspiring women who are making an impact in the Creator Economy
This year’s International Women’s Day theme is “Accelerate Action”, a call to drive real change in the workplace and beyond. In the Creator Economy, this looks like:
By continuing to provide opportunities, funding, and platforms for female entrepreneurs and creators, we can help shape an industry that empowers and provides equal opportunities for all genders.
These are just a few of the incredible women in the industry that deserve recognition:
Grace Beverley started as a fitness influencer while studying music at Oxford University. Her entrepreneurial spirit led her to build an empire before even graduating.
She is the founder of the womenswear brand TALA, fitness tech company Shreddy, and personal organization brand The Productivity Method. She also co-founded AI startup Retrograde. Grace has raised over $14M in funding, making her a powerful force in female entrepreneurship.
A leading voice on funding for women, sustainable fashion, and media representation, Grace has been featured on BBC Radio 4’s Woman’s Hour, Bloomberg News, and Vogue Business. She was named first on Forbes 30 Under 30’s retail and e-commerce list at age 23.
Her book Working Hard, Hardly Working became a Sunday Times No. 1 Bestseller. With her podcast reaching over 100 million people and her flagship TALA store set to open on Carnaby Street this spring, Grace continues to show women that any goal is achievable.
We’ve been working on an exciting collaboration with Grace in partnership with one of our long-standing brand clients, more will be revealed on International Women’s Day…
Eni Awoyemi has worked in social media for over a decade, holding roles at Sky and Channel 4 before launching her brand, FeYi Flowers, in 2024.
FeYi Flowers gained instant traction when Eni shared her experience of brand identity theft on TikTok, a story that caught the attention of rapper Stormzy. He placed 100 orders, sending flowers to fans and promoting her brand to his 3.5M followers.
Brand identity theft is a regular issue that women, especially women of color, still face, but thanks to Eni’s video, the issue was reintroduced to the forefront of conversations. The exposure propelled FeYi to success, leading to partnerships with Blank Street and Reiss which thanks to Eni’s social media strategy knowledge, was able to proactively action.
With her social media expertise and unique branding, Eni has built a thriving business, proving the power of storytelling and digital influence.
Mallory Kuenzi, Global Head of Influencer & Creator Marketing at Expedia Group, has played a key role in shaping the Influencer Marketing strategies at some of the world’s top brands, including Expedia Group, HelloFresh, and Skillshare. She has managed over $30M in influencer budgets, scaled creator programs, and led high-profile partnerships with celebrities like Jessica Alba, Mindy Kaling, and MrBeast.
She’s been recognized as a Top 50 Innovator to Watch and Top Influencer Marketer, and most recently at Expedia, Mallory launched Travel Shops. Travel Shops are customized and timeless storefronts of curated travel picks across Expedia. They are easily shareable on social and shoppable through the Expedia app, allowing creators to earn commissions on their recommendations.
We recently completed a campaign with Expedia where we worked with creators to promote their travel shops on YouTube. Together we successfully exceeded all industry benchmarks with the performance metrics and we’re excited about future projects together!
Nisha Mathews is a Creative Business Lead at YouTube. She focuses on uplifting creators and brands through the tools and creative capabilities that the platform offers. Previously at Wavemaker and Omnicom, Nisha has played a pivotal role in devloping marketing strategies for major brands.
Nisha is a WACL Talent Award winner – this program rewards the most impressive female talent in the industry with a training bursary to support them on their journey to leadership. Not only this, she has shared her expertise at industry events like the Festival of Marketing, and she recently joined us for our panel on Creator Paid Ads, contributing her expertise alongside Panasonic, Colgate, and creator Callux.
Jennifer Quigley-Jones is the founder of Digital Voices. She launched the agency in 2017 with just £500, and under her leadership, the agency has expanded internationally, shaped influencer strategies for brands like DoorDash, Adobe, and PepsiCo, and developed proprietary AI-driven technology. Jennifer is also the only active female CEO of an influencer agency in the UK generating over $10M in revenue.
Committed to setting the standard for the Influencer Marketing industry, Jennifer leads with passion and empathy, as well as applying passion and immense work ethic to everything she does. The industry has recognized her success through awarding her accolades such as the WACL Talent Award, the Women in Marketing Special Award for Outstanding Contribution to Marketing, and most recently, she was shortlisted in 3 categories in the Campaign Inspiring Women’s award program.
As we celebrate these incredible women, it’s clear that their influence extends beyond business – they’re shaping industries, breaking barriers, and inspiring others to follow their dreams.
If you’re passionate about working with a female-founded agency, reach out to us at hello@digitalvoices.com.
