ZURU Toys
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Our challenge was to build brand awareness and amplify ZURU Toys influencer presence on YouTube and TikTok in Europe, while solving challenges like age restrictions by partnering with adult influencers who have an affinity with younger toy-loving demographics.

Our multilingual team have executed a total of 69 campaigns across Europe over our two year relationship, delivering 390 pieces of short form content across TikTok, YouTube & Instagram. We navigated age restrictions by crafting engaging and compliant family-focused content while ensuring the preferences of Gen Alpha were considered as a target demographic. We also secured usage rights to maximize the reach of certain content through paid social, leveraging market-specific interests.

Territories

Spain

Italy

France

Sweden

Netherlands

Germany

United States

Denmark

Platforms
TikTok
Instagram
YouTube
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

110 million

total impressions

<$0.03

achieved CPV

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