Universal Production Music
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Raise awareness of Universal Music for Creators, a new claims-free music and SFX subscription service, in a saturated market. We were tasked with driving brand consideration to encourage new subscribers across key markets through an influencer-led cross-platform strategy.

We partnered with 15 creators who are professionals in their own right and who need music in their content. Each seamlessly showcased Universal Music for Creators as an empowering way for creators to level up their output and the go-to solution for every creator’s problem: driving, instead of limiting, creativity. 

Territories

United States

United Kingdom

Platforms
Instagram
TikTok
Services
Campaign Management
Creative Strategy
Data Analysis
Negotiation
Paid Advertising Strategy and Execution
Usage Rights and Repurposing

12,431,396

blended impressions

(602% of target)

2,838,860

organic only impressions

(138% of guarantee)

109.2K

engagements to date

4.07%

engagement rate

‍

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