We partnered with German creators to leverage the festive spirit of Christmas, spark excitement amongst dog owners and form heartfelt connections. We tapped into the tradition of holiday baking—an integral part of German Christmas culture. With the help of Tails.com, creators showcased their baking skills by preparing delicious treats for their pups, going live each Advent Sunday to share the experience with their audiences. We demonstrated just how easy and enjoyable it is to include pets in festive celebrations and tripled our view target.