SWISS was the official airline partner of the 94th annual International Lauberhorn Races from the FIS Ski World Cup in Wengen. We selected one brand aligned influencer who’s audience would relate to contenting surrounding skiing and travel. SWISS sent Jess.Wandering to the races and we briefed her to capture content covering the SWISS experience from the flight through the Lauberhorn race.
impressions
(184% over target)
for SWISS from airline sales
(from Paid social-boosted content)
positive brand sentiment