SWISS
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We set out to position SWISS as the premier choice for premium air travel and reinforce its identity as "the skier's airline." Our goal was to showcase SWISS' partnership with the International Lauberhorn Races while attracting U.S. travelers to Switzerland's top ski destinations.

SWISS was the official airline partner of the 94th annual International Lauberhorn Races from the FIS Ski World Cup in Wengen. We selected one brand aligned influencer who’s audience would relate to contenting surrounding skiing and travel. SWISS sent Jess.Wandering to the races and we briefed her to capture content covering the SWISS experience from the flight through the Lauberhorn race.

Territories

United States

Platforms
Instagram
TikTok
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

3.13M+

impressions

(184% over target)

9x ROI

for SWISS from airline sales

(from Paid social-boosted content)

99.95%

positive brand sentiment

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