We partnered with influencers who produced content around core topics that resonate with Printful. To own the wider conversation around print-on-demand, we also partnered with influencers who speak to communities that are more niche. We tested various creator personas across a variety of verticals and after identifying the best performing creators quarter on quarter, we responsored them to gain maximum cut through. This approach allowed us to continue to build relationships with engaged audiences and move them along the funnel to convert into sales.