PepsiCo | Starry - TikTok
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It’s time to break up with your current soda and explore the magic of STARRY. In an extremely competitive landscape, we aimed to position STARRY lemon and lime soda as Gen Z’s soft drink of choice in the US, positioning the brand at the center of culture on TikTok.

We partnered with a large number of micro-creators to tap into a multitude of interests, and cultures, representing the diverse communities that make up Gen Z. The content included animation, arts and crafts, and influencers simply enjoying a can of the soft drink in their daily vlogs, integrating STARRY organically and seamlessly. The campaign so far has built huge awareness of the drink, and driven brand love at scale.

Territories

United States

Platforms
TikTok
Services
Usage Rights and Repurposing
Negotiation
Video Production and Editing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

Since February 2024, partnering with micro creators:

2,369,000

Impressions 

10.42%

Engagement Rate 

60

Creators 

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