PepsiCo - Starry
Scroll down
Position STARRY at the center of culture, flooding the FYP of Gen Z throughout 2024. Create authentic content from a variety of niches and relevant communities to level up partnerships with creators, drive awareness and brand love at scale.

We partnered with a high volume of micro influencers to inject their creativity and TOV into content to show how they enjoy Starry. The combination of authentic storytelling, natural product integration, and dynamic visuals created a powerful narrative that drove high engagement and enhanced brand awareness.

Territories

United States

Platforms
TikTok
Instagram
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

25,300,000

blended impressions

7.79%

engagement rate on TikTok

140

pieces of content

7 posts

with 1m+ impressions

19%

preference for Gen Z

Contact us

Digital Voices is committed to protecting your privacy, and we’ll only use your personal information to provide the services you requested. We would like to contact you with industry insights, news and reports.

You can unsubscribe from these communications at any time. For more information on how to unsubscribe and privacy policies, please review our Privacy Policy.

By clicking submit above, you consent to allow Digital Voices to store and process the personal information submitted above to provide you the content requested.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.