Pepsi
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Raise brand awareness, consideration and conversion to drive traffic to the Pepsi Dig In Restaurant Royalty program which partners with black-owned restaurants.

Partnered with 20 micro creators within the foodie niche to create content on Instagram and TikTok. Creators were required to post 1x Instagram reel and cross-post on TikTok to bring awareness to the initiative and reach a wider audience.

Territories

United States

Platforms
TikTok
Instagram
Services
Campaign Management
Creative Strategy
Data Analysis
Negotiation
Paid Advertising Strategy and Execution
Usage Rights and Repurposing

99.82%

positive comment sentiment for the Q2 campaign

@raleighfoodtrap 

achieved 115,000 plays which is 2.5x their predicted plays 

@dineinaflash 

achieved 98,300 plays which is 6x her predicted plays

@bayareafoodz 

performed the strongest on TikTok delivering the highest impressions at 54K outperforming his 6,000 predicted impressions

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