Panasonic
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We were tasked with driving global brand awareness and consideration of the LUMIX camera range in a competitive market through strategic YouTube creator partnerships. We aimed to encourage positive conversations across competitor audiences by highlighting key functionalities of the S5IIX, as well as creatively showing the breadth of features the camera offers.

We built relationships with high profile creators who were brand advocates and would use LUMIX cameras long-term. We also developed a thorough paid social campaign to boost content as well as create paid assets to be used as ads in Germany and created a sizzle reel for English speaking markets.

Territories

United States

Canada

Platforms
YouTube
Services
Usage Rights and Repurposing
Negotiation
Video Production and Editing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

179,722,228

blended YouTube impressions

(+1,248% of target)

3,605,358

organic YouTube views

37

YouTube videos

9

paid assets for Germany

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