Utilizing a strategic approach, we harness platform trends and the essence of pleasure to craft compelling summer campaigns in collaboration with Magnum. By seamlessly integrating music, we are inspired by the talents of acclaimed artists such as Halsey, Miley Cyrus, Kylie Minogue, JVKE and Peggy Gou who have produced exclusive tracks for Magnum, inspiring creativity among influencers. Through this approach, we ensure that each campaign resonates authentically while driving excitement for Magnum's latest ice cream offerings, and inspiring a wave of UGC.