We developed concepts that aligned with Ralph Lauren’s brand values, and mission to inspire the dreamer in everyone, as well as aligning to relevant platform trends to feel native to consumer’s feeds.

This campaign intermixed the classic world of Ralph Lauren with the world of Sports by aligning with key sporting events including the Super Bowl. Cinematic, unfiltered adventure was the focus of the content. From tennis courts to mountaintops, influencers showed how Ralph Lauren fragrances enhance their everyday adventures—one creator even showcased it while skydiving!