HexClad
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Our challenge was to drive brand awareness and organically build HexClad’s Instagram presence within the German market. The goal was to establish a family of HexClad talent and develop strong long-term creator relationships.

We activated content across two phases. The first part was opt-in gifting, where we created a targeted shortlist of food and lifestyle creators for product seeding. The second part was an organic influencer campaign where we commissioned recipe and cooking content from successful creator partners from gifting, among other key influencers in the sector. The campaign drove huge awareness of the products, and drove traffic to HexClad’s Instagram.

Territories

Germany

Platforms
Instagram
Services
Product Seeding/Gifting
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy

1,202,024+

impressions

(540% above guarantee)

3%

engagement rate

0.46%

CTR

£49

CPM

Contact us

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