HeadCount
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In America, it’s estimated that 73% of young adults aged 18-29 didn’t cast a ballot in 2022, and it’s HeadCount’s mission to change this. The campaign aimed to encourage young people to register to vote, update their voter registration status and check their local ballot. Our challenge was to reach a mass audience and achieve 100,000 new registrations before the midterm elections and registration deadlines in October 2022.

We collaborated with a total of 17 influencers who told authentic and personal stories. Each influencer offered carefully considered prize incentives including going to a concert together, merch giveaways, and in-person meet-ups to encourage a GenZ American audience to become politically engaged and to drive action.

Territories

United States

Platforms
YouTube
Instagram
Services
Negotiation
Campaign Management
Creative Strategy

142,754

new registrations

9,360,967

YouTube views

359,311

Instagram impressions

99.65%

positive comment sentiment

Award Winner

The Drum Social Media Award

Not-for-Profit, Charity & Government Campaign 2023

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