Expedia
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Expedia tasked us with driving bookings through Travel Shop, a new app feature for creators to share curated property lists with their audiences.

We centered the campaign on YouTube, a proven driver of sales, using its search-friendly content to inspire action. Segments like “Tips, Tricks, & Lists” offered practical travel advice, while influencers repurposed past trips to showcase Expedia’s Travel Shop as the go-to planning tool. Strategic Black Friday content highlighted the best deals and cost-saving strategies, making travel more accessible and enticing to a broad audience—ultimately converting inspiration into bookings.

Territories

United Kingdom

Platforms
YouTube
Services
Campaign Management
Creative Strategy
Data Analysis
Negotiation
Paid Advertising Strategy and Execution
Usage Rights and Repurposing
Video Production and Editing

1.2M+

Organic YouTube views 

5.6%

Engagement rate

(1-3% industry standard)  

4.5K+

Clicks to Travel Shops 

0.6%

CTR 

(0.2-0.5% industry standard)

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