We partnered with Chunkz and Filly, two of the UK’s most recognizable influencers with Gen Z, and shot and produced an entertaining video of the two cooking a Colombian recipe with all instructions and ingredients written in Spanish, highlighting the ease and convenience of Duolingo. The duo posted the content on their own YouTube, Instagram and TikTok channels to engage the target audience.
We also worked with Duolingo on a campaign with 9 influencers in January 2023 to inspire Gen Z to download the app and challenge themselves in the new year. This drove 8,066 clicks to download the app!
organic impressions
Achieved 110% of target
average engagement rate
TikTok engagement rate