We partnered with diverse and authentic influencers and encouraged them to pitch their creative visions, to ensure highly entertaining content was created. The content produced ranges from food reviews to stop-motion creations and comedy sketches that spark joy with DoorDash consumers. Paid Social amplification ensured the content outperformed the targets for impressions and engagements.
Leading with creativity has been a non-negotiable since the start of our partnership with DoorDash in 2023 and DoorDash has recently reported a huge surge in EMV from social media.
In 6 months:
TikTok videos sponsored
TikTok impressions
engagements on content