DoorDash
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The objective of this campaign was to increase Traffic to the DoorDash retail stores webpage for Fathers Day. Authentic placements with a paid execution aimed to spread the message to two audience segments, Mothers and Gen Z, whilst gaining Impressions and driving Traffic to the DoorDash website to drive orders.

The paid campaign delivered the ads to the demographic of mothers, and well as Gen Z with interests related to Delivery services and Fathers Day, therefore raising awareness and driving action amongst target audiences through the use of Boosted posts/Spark ads. Multiple creatives were used (7 on each platform), which optimized paid performance and drove up result rates due to reduced ad fatigue and platform auto optimization between creatives. This is now an established best practice for DoorDash.

Territories

United States

Platforms
TikTok
Instagram
Services
Usage Rights and Repurposing
Negotiation
Video Production and Editing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

9,984,542

Paid impressions 

(7% above platform forecasts)

$8.53

CPM

(-6.7% cheaper than platform forecasts)

191,047

Clicks

(31% above platform forecasts)

52,859

Landing Page Views (TikTok Only)

(68% above platform forecasts)

48.86%

LPVR (TikTok Only)

(24% above platform forecasts)

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