Colgate Max White
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Produce, engaging influencer assets for paid ads that drives awareness of Colgate’s Max White Ultra Active Foam whitening toothpaste in Sweden amongst 18-34 year olds. These ads had to cut through a noisy festive period and the stand out during the loudest time of the year for advertisers.

We spotlighted Colgate’s Max White Ultra Active Foam as a hero product by setting influencers a three day whitening challenge. Micro and mid-tier influencers produced edu-tainment short form content to inspire consumers to take part in the 3 day whitening challenge.

Each creator produced a 60-90 second Reel that the Digital Voices production team then cut down into 4 different formats optimized for use within Creator Paid Ads. Each creator also produced a before and after 1:1 static image solely for paid use.

Territories

Sweden

Platforms
Instagram
TikTok
Meta
Services
Usage Rights and Repurposing
Negotiation
Video Production and Editing
Campaign Management
Creative Strategy
Paid Advertising Strategy and Execution
Data Analysis

319K+

organic impressions

(vs. guarantee of 200K)

18%

view-through rate

(against target of 13%)

97.08%

positive engagement

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