We identified brand-aligned influencers who excelled at positioning Bumble at the center of the culture of sharing dating stories on TikTok. Influencers across diverse communities and content verticals were given creative reign to produce a video to “shock the system” and spark conversation online. Each influencer shared the struggles of singlehood on Valentine’s Day while highlighting Bumble’s unique app features. The content drove huge engagement among the target audience and drove app downloads.
United States
TikTok impressions
(campaign achieved +400% over our guarantees)
engagement rate (outperforming our 5% benchmark)
CPI
