Bumble
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In a highly saturated and competitive dating app market, Bumble wanted to position themselves as the most relevant and preferred dating app for women. Our challenge was to assert Bumble within the cultural dating conversation through creative, “shock the system” partnerships with relevant, engaging, and trusted influencers to engage Gen Z and Millennial women.

We implemented a cross-platform strategy that positioned Bumble at the center of cultural conversation, while simultaneously driving app downloads. Influencers across diverse communities and content verticals were given creative reign to produce a video highlighting Bumble’s unique app features and speaking to the struggles of singlehood on Valentine’s day through relatable dating content that sparked joy, conversation, and action.

Territories

United States

Platforms
TikTok
YouTube
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Data Analysis

8,200,000

impressions

(+400% over our guarantees)

8.18%

engagement rate

$0.03

CPI

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