Adobe Firefly
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To generate awareness and excitement around Adobe Firefly and its generative AI features on Photoshop, alongside the standalone web app. We worked with a range of influencers, who were newer to Creative Cloud, and also those who were super familiar with the tools, including Photoshop as our focal point.

Working with a range of micro to macro creators on Instagram, YouTube, TikTok and Twitch to create captivating and engaging content, showcasing Adobe Firefly’s capabilities within a huge variety of use cases, from gaming streams, fashion and street style and photo editing. The vast opportunity within Firefly allowed for such an incredible range of content and verticals. 

This is one of many campaigns we have worked on with Adobe, and our most recent venture included the execution of Creator Paid Ads, spearheaded by our dedicated Paid Social team. 

Territories

United Kingdom

Platforms
YouTube
YouTube Shorts
Instagram
Twitch
TikTok
Services
Usage Rights and Repurposing
Negotiation
Campaign Management
Creative Strategy
Data Analysis

32 million

impressions

(vs. our prediction of 3.3 million – an increase of 869.7%)

425k

engagements

(against our 164.7k prediction – a 158% increase)

21

creators

7%

Overall ER of 7%

Award Nomination

(Influencer Marketing Awards)

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