The State of Influence Report 👇

In 2025, the value of the Creator Economy will continue to scale as consumers trust who they follow online more than ever before.

But it’s no longer about chasing mass appeal. Social media has fragmented into endless bubbles of communities, looking for impactful content that resonates with them.

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Our Insights Report is your essential guide to driving success in 2025...

What you can expect

Creators are Culture Catalysts

Creators have become the architects of modern culture. They shape trends, spark conversations, and push to purchase.

Putting Content-First

Content-first algorithms represent a step away from creator-first strategies. Prioritize content value over content volume.

The Growing Use of AI

It’s not taking over just yet. But AI has become integral to enhancing creative strategy and campaign execution.

Social Platforms are evolving

YouTube is making a comeback, TikTok has gone beyond entertainment content, and LinkedIn has increased in short-from, personal videos.

Measurement that Matters

Likes and shares are a small part of the puzzle. Custom acquisition costs, view-to-cart ratio, and ROI will show the true value of influencers.

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