Mastering the Art of Influencer Entrepreneurship
Food critic and creator, Keith Lee joins Jennifer Quigley-Jones on stage to reveal how he built an online platform into an influential business empire.
Yet, as influencer marketing matures, brands face a critical challenge: how to move beyond surface-level engagement and authentically position themselves at the center of culture.
A quick-win collaboration is no longer enough, It’s about building deep, meaningful connections with niche communities, achieving cultural relevance, and driving measurable ROI. The stakes are high, and the tension between authenticity and performance is real.
This panel is an in-person event with complimentary registration for senior brand-side marketers and platforms only.
Join us for an exclusive, invite-only roundtable
Building long-term relationships with niche and highly engaged audiences.
Staying culturally relevant through creators who shape trends and movements.
Understanding what success looks like beyond likes and shares, with insights on micro vs. macro creators.
The rise of AI-driven content, influencers disrupting traditional entertainment, and the evolution of creator-led commerce.
Be part of a dynamic discussion with leading experts in influencer marketing, brand strategy, and cultural innovation. Together, we’ll explore how brands can engage with today’s culture through creators and drive measurable success.
This panel is an in-person event with complimentary registration for senior brand-side marketers and platform partners only. Apply for an invitation to secure your place at the table.
Last year, we focused on embedding brands into culture through creators, and the response was phenomenal. This year, we’re doubling down, sharing insights on how influencers are cultural catalysts who can put your brand at the center of their communities and influence purchasing decisions. We’ll be exploring themes such as why micro-creators often deliver better ROI than macro, and what’s next for the Creator Economy. .
Whether you're a brand strategist, marketer, or influencer marketing professional, this roundtable will help you stay ahead of the curve in 2025.
From 9:00 AM – 11:30 AM
Monday, March 10 2024
Soho House Austin
1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704
This panel is an in-person event with complimentary registration for senior brand-side marketers and platforms only. Approved attendees will receive a confirmation email. If you are not approved you will not be able to attend.
Food critic and creator, Keith Lee joins Jennifer Quigley-Jones on stage to reveal how he built an online platform into an influential business empire.
Digital Voices sets the global standard for Influencer Marketing. From bold ideas to measurable impact, our award-winning and sales-driving campaigns are where culture meets commerce.
Started in 2017, we have years of experience running successful campaigns for our global clients, in 19 languages and 36 countries, from our offices in the USA and UK.