You're invited!

Join us for an exclusive roundtable
Mon, Mar 10 2025 09:00– 11:30 AM (CDT)
Soho House, Austin
Register now

2024 was big for the Creator Economy. But 2025 is set to be even bigger.

Investment in Influencer Marketing is projected to grow 3.5x faster than social ad spending this year

Yet, as influencer marketing matures, brands face a critical challenge: how to move beyond surface-level engagement and authentically position themselves at the center of culture.

A quick-win collaboration is no longer enough, It’s about building deep, meaningful connections with niche communities, achieving cultural relevance, and driving measurable ROI. The stakes are high, and the tension between authenticity and performance is real.

This panel is an in-person event with complimentary registration for senior brand-side marketers and platforms only.

Register now

Join us for an exclusive, invite-only roundtable

Speaker themes & discussion points

Community Engagement

Building long-term relationships with niche and highly engaged audiences.

Culture Integration

Staying culturally relevant through creators who shape trends and movements.

ROI & Measurement

Understanding what success looks like beyond likes and shares, with insights on micro vs. macro creators.

Future-shaping Trends

The rise of AI-driven content, influencers disrupting traditional entertainment, and the evolution of creator-led commerce.

Join the conversation

Be part of a dynamic discussion with leading experts in influencer marketing, brand strategy, and cultural innovation. Together, we’ll explore how brands can engage with today’s culture through creators and drive measurable success.

This panel is an in-person event with complimentary registration for senior brand-side marketers and platform partners only. Apply for an invitation to secure your place at the table.

Register now
Where Culture Meets Commerce

Last year, we focused on embedding brands into culture through creators, and the response was phenomenal. This year, we’re doubling down, sharing insights on how influencers are cultural catalysts who can put your brand at the center of their communities and influence purchasing decisions. We’ll be exploring themes such as why micro-creators often deliver better ROI than macro, and what’s next for the Creator Economy. .

Whether you're a brand strategist, marketer, or influencer marketing professional, this roundtable will help you stay ahead of the curve in 2025.

How the day will run

09:15 – 10:00 AM
Breakfast and networking
10:00 – 11:15 AM
Panel and roundtable discussion
11:15 – 11:30 AM
Networking and refreshments

Who you'll hear from

Our expert panel will share industry insights and and ready to answer your questions.
Jenny Quigley-Jones
Jenny Quigley-Jones
CEO & Founder

Jennifer is an Influencer Marketing global thought leader & CEO of Digital Voices. She founded the agency after working at YouTube and seeing how brands struggle to strategically partner with influencers. Jennifer speaks internationally, including TEDx, and has won many industry accolades.

Adam Ornelas
Adam Ornelas
Senior Manager, Influencer & Content, DoorDash

Adam is the Senior Manager for Influencer Marketing at DoorDash, overseeing all talent and influencer partnerships, from creators to celebrities. With past experience at Coinbase, Chipotle Mexican Grill, and Whole Foods Market, Adam’s expertise lies in crafting strategies that resonate with audiences and leading initiatives that drive both cultural relevance and business growth.

Chris Robertiello
Chris Robertiello
Creative Business Partner, Google

Chris is a Creative Business Partner with the US Creative Works team at Google. After spending years at Google in the retail sector, Chris doubled down on his passion for branded content by joining a team of creative problem solvers who help brands make the most compelling, effective advertising possible.

Jack Edwards
Jack Edwards
Influencer

Jack Edwards is the internet's resident librarian, re-shaping the book industry with pithy recommendations and a finger on the pulse of pop culture. He has amassed over 3.5 million followers across social platforms, in what has become the world's biggest book club. Jack has pioneered the exponential growth of BookTok and BookTube over a decade-long career in the industry.

Caitlin Peterson
Caitlin Peterson
Head of Social Marketing, Amazon Music

Caitlin brings extensive experience in building high-impact digital campaigns for streaming entertainment. As former VP of Communications and Social at BET+, she spearheaded the platform's streaming launch, following her pivotal role directing Netflix's global social strategy across multiple markets and groundbreaking show launches. She's crafted innovative social strategies for brands spanning tech, entertainment, and consumer products.

The details

From 9:00 AM – 11:30 AM
Monday, March 10 2024

Soho House Austin

1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704

This panel is an in-person event with complimentary registration for senior brand-side marketers and platforms only. Approved attendees will receive a confirmation email. If you are not approved you will not be able to attend.

Register now

Attending the SXSW Conference?

Catch us on stage with Keith Lee

Date and time

Fri, 07 Mar 2025 02:30– 03:30 PM (CDT)
Breakfast Roundtable Event Artwork

Mastering the Art of 
Influencer Entrepreneurship

Food critic and creator, Keith Lee joins Jennifer Quigley-Jones on stage to reveal how he built an online platform into an influential business empire.

This session is on the Creator Track and is for SXSW Pass Holders Only.
More information
Who are Digital Voices?

Digital Voices sets the global standard for Influencer Marketing. From bold ideas to measurable impact, our award-winning and sales-driving campaigns are where culture meets commerce.

Started in 2017, we have years of experience running successful campaigns for our global clients, in 19 languages and 36 countries, from our offices in the USA and UK.

Get in touch
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