Beyond Likes: Embed your brand into culture with influencers
Tues, Mar 12 2024 09:00– 11:30 AM (CDT)
Soho House, Austin
Event Full
Tuesday, March 12

Breakfast Roundtable

Date and time

Tues, Mar 12 2024
09:00– 11:30 AM (CDT)

Location

Soho House, Austin
1011 S Congress Ave Building 2, Suite 100, 

Austin, TX 78704, United States
Get directions

About the event

Join us as we explore 2024 Creator Economy trends and share practical strategies for brands to navigate the tension between maintaining authenticity and achieving cultural relevance with influencers.

We’ll discuss how influencers are taking on Hollywood and what it means for your brand, how to use micro-influencers to reach niche communities, and how to embed your brand into culture and drive growth. Sign up now to save your seat!

Event Full

2024 is set to be a big year for the Creator Economy

In 2024 investment in influencer marketing is expected to grow 3.5x faster than social ad spending, with the Creator Economy expected to be worth a mind-blowing $480 billion by 2027.

In a world where influencer marketing investment is skyrocketing the challenge for brands has never been more critical. It’s not just about influencer partnerships; it's about authentic cultural integration. Brands now face the task of aligning their core identity with ever-evolving digital and cultural landscapes … without losing their essence.

The challenge is clear: how can brands authentically embed themselves into today's culture with influencers? Achieving authentic integration isn’t easy, requiring brands to balance cultural relevance with their core identity amidst a rapidly shifting digital and cultural landscape.

Join us for breakfast

We'll be serving up tasty delights, in-depth insights, and networking with marketing leaders.

This exclusive invite-only roundtable will be interactive, practical and prepare you with the strategies you need to embed your brand into culture with influencers in 2024.

This event is for Brand Marketers Only. Registrations are not guaranteed until confirmed by email.

Event Full

How the day will run

09:00 – 09:45 AM
Breakfast and networking
09:45 – 11:00 AM
Panel and roundtable discussion
11:00 – 11:30 AM
Networking and refreshments

Who you'll hear from

Our expert panel will share industry insights and and ready to answer your questions.
Jenny Quigley-Jones
Jenny Quigley-Jones
CEO & Founder

Jennifer is an Influencer Marketing global thought leader & CEO of Digital Voices. She founded the agency after working at YouTube and seeing how brands struggle to strategically partner with influencers. Jennifer speaks internationally, including TEDx, and has won many industry accolades.

Emmy Petit-Frere
Emmy Petit-Frere
Influencer & Account Manager

Emmy has over 7 years of experience as a fashion and lifestyle influencer, alongside growing a stellar career on both the brand and agency side of the Creator Economy. In 2023, Emmy was featured on Business Insider’s Rising Stars in Influencer Marketing.

Jessica D'Amico Acosta
Jessica D'Amico Acosta
Director, Influencer & Partnerships, Whole Foods Market

Jessica is a Consumer Comms and Brand Marketer with a 15-year track record of effectively shaping desired brand perceptions, cultural relevancy, and enabling advocacy and participation among audiences by leveraging traditional, social, and paid media for compelling storytelling. She is currently the Director, Influencer + Partnerships at Whole Foods Market and prior to this, she worked for Coty.

Nicole Sia
Nicole Sia
Senior Director, Content Marketing & Social Media, DoorDash

Nicole Sia joined DoorDash in 2021 to lead the Content and Social Marketing team with the mission to grow and empower local economies. Previously, she led the Content and Social Marketing team at the nation’s largest portfolio of local news outlets, USA TODAY Network, and spent 4 years at Spotify. She pivoted to Marketing after a 15-year career as a content director at outlets including SPIN, XXL, and MTV.

Kat Keen
Kat Keen
Senior Marketing Manager, Social & Influencer, YouTube EMEA

Kat has extensive experience managing large-scale influencer campaigns during her time at YouTube and Google, including leveraging trends to launch YouTube Shorts to market, co-steering pilots to shift perception metrics, and building multi-year influencer advocacy strategies, tapping into cultural moments to drive desire for Google products.

Maria Chung
Maria Chung
Vice President, Digital Marketing

Maria, an experienced digital marketing professional in both studios and creative agencies, specializes in theatrical, multi-platform, and home entertainment releases. She has orchestrating end-to-end digital campaigns for major titles like 'The Ballad of Songbirds and Snakes' and ‘Ordinary Angels’.

Ngozi Musa
Ngozi Musa
Partnerships Manager

Ngozi Musa is a dynamic force in the realm of influencer and brand marketing, with 5 years of experience across renowned companies such as L'Oreal, Outdoor Voices, and her current role as a Partnerships Manager at AG1. Additionally, Ngozi brings her own experience as a content creator to the table. Ngozi has honed her expertise in crafting captivating narratives and nurturing genuine connections between brands, influencers, and their respective audiences.

Jenny Quigley-Jones
Jenny Quigley-Jones
CEO & Founder

Jennifer is an Influencer Marketing global thought leader & CEO of Digital Voices. She founded the agency after working at YouTube and seeing how brands struggle to strategically partner with influencers. Jennifer speaks internationally, including TEDx, and has won many industry accolades.

Emmy Petit-Frere
Emmy Petit-Frere
Influencer & Account Manager

Emmy has over 7 years of experience as a fashion and lifestyle influencer, alongside growing a stellar career on both the brand and agency side of the Creator Economy. In 2023, Emmy was featured on Business Insider’s Rising Stars in Influencer Marketing.

Jessica D'Amico Acosta
Jessica D'Amico Acosta
Director, Influencer & Partnerships, Whole Foods Market

Jessica is a Consumer Comms and Brand Marketer with a 15-year track record of effectively shaping desired brand perceptions, cultural relevancy, and enabling advocacy and participation among audiences by leveraging traditional, social, and paid media for compelling storytelling. She is currently the Director, Influencer + Partnerships at Whole Foods Market and prior to this, she worked for Coty.

Nicole Sia
Nicole Sia
Senior Director, Content Marketing & Social Media, DoorDash

Nicole Sia joined DoorDash in 2021 to lead the Content and Social Marketing team with the mission to grow and empower local economies. Previously, she led the Content and Social Marketing team at the nation’s largest portfolio of local news outlets, USA TODAY Network, and spent 4 years at Spotify. She pivoted to Marketing after a 15-year career as a content director at outlets including SPIN, XXL, and MTV.

Kat Keen
Kat Keen
Senior Marketing Manager, Social & Influencer, YouTube EMEA

Kat has extensive experience managing large-scale influencer campaigns during her time at YouTube and Google, including leveraging trends to launch YouTube Shorts to market, co-steering pilots to shift perception metrics, and building multi-year influencer advocacy strategies, tapping into cultural moments to drive desire for Google products.

Maria Chung
Maria Chung
Vice President, Digital Marketing

Maria, an experienced digital marketing professional in both studios and creative agencies, specializes in theatrical, multi-platform, and home entertainment releases. She has orchestrating end-to-end digital campaigns for major titles like 'The Ballad of Songbirds and Snakes' and ‘Ordinary Angels’.

Ngozi Musa
Ngozi Musa
Partnerships Manager

Ngozi Musa is a dynamic force in the realm of influencer and brand marketing, with 5 years of experience across renowned companies such as L'Oreal, Outdoor Voices, and her current role as a Partnerships Manager at AG1. Additionally, Ngozi brings her own experience as a content creator to the table. Ngozi has honed her expertise in crafting captivating narratives and nurturing genuine connections between brands, influencers, and their respective audiences.

The details

From 9:00 AM – 11:30 AM
Tuesday, March 12 2024

Soho House Austin

1011 S Congress Ave Building 2, Suite 100, Austin, TX 78704

Event Full
Who are Digital Voices?

Digital Voices is an award-winning, global Influencer Marketing agency. Started in 2017, the agency has an international team of over 80 people, with offices in the USA and UK.

We specialize in running full-funnel campaigns, driving growth for brands like Unilever, DoorDash, Meta, Adobe, and PepsiCo.

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