It may seem obscene to be planning your Christmas marketing campaign before you’ve even finished ironing the creases out of your summer wardrobe. However, planning your Christmas campaign in June and July is essential if you want to see success come the winter months. 

Starting the planning process early ensures thorough preparation, efficient execution, and competitive advantage, and will allow your brand to deliver a well-coordinated, impactful campaign that resonates with consumers during the critical holiday season. 

Additionally, consumers often plan their Christmas shopping and budgets well in advance, so launching your campaign earlier can align with their planning, capturing their attention and commitment ahead of the competition.

Working with Influencers on Christmas Campaigns

Whether it is part of a wider marketing strategy or your sole focus for the Christmas period, influencers will make an excellent addition to your campaign. Influencers have established trust and strong connections with their audiences, which can amplify brand messages, increase engagement, and drive holiday sales. 

Additionally, Influencer Marketing is often more budget-friendly than traditional TV or billboard ads, offering a cost-effective way to boost brand visibility and resonate with consumers during the festive season.

Christmas is one of the busiest times for influencers, so if you want to collaborate with those who align perfectly with your brand, securing them as early as possible is crucial. Plus, when the demand is high, influencers will likely increase their fees.

Begin with a clear vision for your Christmas message and start building it now to ensure it's strong and impactful. You can also collaborate with expert influencer marketing agencies, like ours, to fine-tune your strategy and creative direction.

Gaining a Competitive Advantage

Start early, win early. Brands like Coca-Cola and John Lewis have mastered this approach. By November, consumers eagerly anticipate their Christmas campaigns. It’s not just about the product you’re offering, it’s about embedding your brand into the cultural fabric and becoming a household name. The sooner your campaign is prepared, the sooner you can launch it to generate buzz and conversation.

Planning ahead not only ensures quality and coordination but also positions your brand to capture the holiday spirit and stand out in a crowded market.

Don’t wait – embrace the early start and watch your efforts pay off in festive joy. Reach out to us at hello@digitalvoices.com to kickstart your Christmas campaign.