Simon Morris is the incredible VP of International Marketing for the creative powerhouse that is Adobe.
Adobe has been our client for over two years, so it was a great opportunity to sit down with Simon to discover how influencers fit into the brand's wider marketing mix.
Simon has worked in software throughout his entire career, and due to his keen interest in understanding people, he was thrilled to join Adobe 13 years ago – a company that would allow him to embrace his passions for art, connecting with people, and scientific technology.
Adobe was founded in 1982, so Influencer Marketing hasn’t always been a key marketing channel for the brand! However, Simon sees so much power in the channel. The ability to reach new, trusted customers through niche communities and major celebrities is unparalleled.
It’s essential for Adobe that the influencers they work with are a great brand fit and authentically use Adobe products. Simon believes in providing influencers creative freedom to speak about Adobe in a way that works for them and their audience, and when working with Adobe, we ensure all briefs and campaigns prioritize this.
When we asked Simon about the projects he is currently working on he highlighted Adobe’s partnership with the FA to grow the Women’s FA Cup and help young women get into football. The partnership focuses on a real shared purpose to empower the fans, the players, and the football clubs to express themselves and share their stories.
The tournament is now referred to as The Adobe Women’s FA Cup.
To learn more about Simon’s career achievements, goals, and visions for the Influencer Marketing Space, check out the latest episode of Visionary Voices!
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