Vacation season is here! And gone are the days of visiting travel agents or endlessly searching on Google to plan your getaway.
Influencers and social media have become Gen Z and Millennials tour guides, and research shows travel is the UK's second most popular influencer category, behind only lifestyle.
In fact…
Collaborating with influencers offers travel brands a unique edge over traditional marketing channels. Influencers are trusted by their followers, so their recommendations become personal endorsements that resonate more deeply than generic ads.
Their loyal followers actively interact with their content, generating buzz and visibility for travel brands. The visually captivating photos and videos influencers produce are particularly effective in showcasing destinations and inspiring an urge to travel.
Cost-effectiveness is another major benefit. Influencer partnerships can be more budget-friendly compared to traditional advertising. Additionally, influencers are skilled content creators, providing high-quality material that brands can repurpose across multiple channels.
Influencers are also compelling storytellers! Their narratives make travel experiences relatable and desirable in a way that often feels accessible to their audiences. The best travel content showcases the highs and the lows, allowing consumers to make better-informed decisions when planning their next trip. By aligning with trendsetting influencers, travel brands can tap into the latest cultural trends, appealing to younger, dynamic travelers.
Jason and Nikki Wynn are a couple of explorers, modern-day documentarians, and in their words ‘cultivators of curiosity’. They believe that curiosity is the key to unlocking life, and they have cultivated this sense of curiosity by embarking on a sailing trip around the world on their boat which is aptly named – Curiosity.
We recently worked with Gone with the Wynns for our Surfshark campaign, where they showed how they use the VPN to find affordable travel equipment that will deliver to whatever destination they end up in.
In June 2023, Abby and Gaz decided to quit their jobs to travel the world. They love exploring and documenting different countries' iconic tourist attractions and immersing themselves in diverse cultures. On their channel, you can see the couple experience adventurous tours, check off bucket list sights, and make friends with the locals.
The content duo also made the perfect partners for Surfshark. We worked with Abby and Gaz to show how they use the VPN to protect their online banking and other password-protected accounts as they travel around the world.
Aisha and Lexia, aka The Queer Nomads, have been documenting their travels together since lockdown. The couple wanted to see more Black and queer representation in this space, so they became the change they wanted to see.
As a lesbian couple, Aisha and Lexie often speak about their research into destination’s LGBTQ+ laws and traveling as a queer, interracial couple.
Yaya and Lloyd have been travel blogging since 2014 when they were still in school, and they have now turned it into their career. Their content focuses on affordable travel tips as well as visually beautiful content that inspires their audience of 1.2 million on TikTok and 360k on Instagram.
They’ve also branched out from social media and have released a book titled "Hand Luggage Only: Great Britain," the essential travel manual for discovering the best of Great Britain.
Inga is an influencer and video producer experienced in creating highly engaging content showcasing the intersection of food, travel, and culture. As well as posting video content on TikTok, Instagram, and YouTube, Inga has had her content published across multiple platforms, including About To Eat, BuzzFeedVideo, Tasty, Bring Me, and more.
We collaborated with Inga on our recent campaign with Lufthansa, and Inga beautifully showcased her trip to Europe which was made possible thanks to Lufthansa’s flight options from the US to multiple European destinations.
Sion and Ben are a married duo based in Manchester who have shared their love for travel online since 2018. From the vibrant streets of South America to the breathtaking landscapes of Southeast Asia, they’ve explored it all.
Whether it's short-form content bursting with travel tips, or in-depth blog posts with a unique perspective, Sion and Ben cover it all. Their content highlights safe and fun destinations for LGBTQ+ travelers, while also sharing day-to-day lifestyle insights and hopping on the latest travel trends. Check out the podcast episode we recently recorded with Sion!
Annette Richmond started the Fat Girls Traveling Instagram account as she was dissatisfied with the lack of inclusivity in travel marketing and media. She now has over 60,000 followers on her account where she shares travel tips and spotlights content from other voices in the plus-size community.
Having cultivated a strong community thanks to her presence on social media, Annette now hosts truly inclusive group trips, showing that travel is for everybody.
Simon Wilson is a popular travel YouTuber known for his adventurous and budget-friendly travel content. Originally from the UK, Simon now documents his journeys across the globe without spending any money or with minimal resources.
His engaging storytelling and charismatic personality have led him to gain over 1 million subscribers on YouTube who are inspired by his passion for travel.
We have collaborated with Simon on multiple campaigns that align with his passion for traveling the world, including Duolingo, Booking.com, and Surfshark.
Kirstie and Christine are travel and lifestyle influencers who are active on Instagram, TikTok, YouTube, Pinterest, and their podcast titled ‘She Comes with Baggage’.
As a couple with a passion for travel, they produce vibrant content that includes stunning photography, engaging stories, and practical travel tips. Their philosophy centers on embracing adventure and stepping out of comfort zones, encouraging followers to fully experience travel without everyday distractions.
Louis Cole, aka "Fun for Louis," is an OG travel vlogger who documents his adventurous lifestyle and global travels. With a background in filmmaking and a passion for exploration, Louis produces engaging content that includes captivating travel videos, stunning photography, and insightful travel guides.
He’s active on platforms like YouTube and Instagram, and he shares his experiences from diverse destinations, often highlighting unique cultures and how he has adapted his adventurous lifestyle since getting married and having a child.
If you’re planning your brand's next campaign, and want to ensure you’re working with the best creators to share your message, reach out to us at hello@digitalvoices.com.
