Prime Day took place between 11th and 12th July 2023, and Influencers played a huge role in this year's marketing activations for the shopping holiday.
This year, Prime Day helped US ecommerce sales lift by + 6.1% across its two-day event. This makes Prime Day the largest ecommerce event in the US so far in 2023!
Our latest report uncovers hot takeaways from the brands that saw success this Prime Day thanks to Influencer Marketing, as well as sharing advice on how to collaborate with Influencers to drive conversions during future online shopping events.
